Can The Electricity Giant Drive The Market Of The Travel Market Into A Pool Of Spring Water?

Ali business travel released 2 new version, while Alibaba announced that for Ali business travel, nail, Tmall enterprise purchase and other enterprise application capital injection of 1 billion yuan, to create a "enterprise double eleven".

In addition to Ali business travel, Ctrip business travel in February 21st also released Ctrip business travel App upgrade version, and from the end of last year to the beginning of this year, frequent movements.

For a time, dark waves surged in the business travel market.

In addition to the above enterprises, traditional travel agencies and TMC, which are converted by votes, are targeting the market.

Can Ali's business travel occupy a place in the trillions of travel market by virtue of the multi-source resources in the Ali ecosystem?

The white paper on travel management in 2016 shows that the scale of China's travel market in 2016 reached US $290 billion, second only to that of the United States. Experts predict that China's travel expenditure market will grow at a rate of at least 10% in 2017, replacing the United States as the world's largest travel market.

Although the cake of the travel market is huge, but unlike the United States, China's industry concentration is not high, far from being dominated by several giants. There are still a large number of offline travel agencies and air ticket agencies in the travel service industry.

According to AI's consulting data, the CR4 (the top four share concentration index) of North America and Europe is more than 60%, while the Chinese market accounts for only 18%. The top four are Ctrip, Naka Yoshinobu, CTO express and BCD Travel (2014), of which Ctrip accounted for 7.4%.

This has just given the businesses.

The opportunity to upgrade the 2 edition of the Ali business trip can provide new three exemptions for the travellers: "free of charge, no invoice, no reimbursement", that is, Ali business travel through the integration of airlines, hotels and vehicle resources, and the company directly settled accounts, unified monthly payment, unified issued a large invoice.

At the same time, this version of Ali business travel also provides a monthly closing function to a well creditworthy enterprise, which enables enterprises to "travel first and then pay the bill".

Ali business travel is through the upgrading of the 2 system to serve small and medium enterprises.

Xu Qinglun, general manager of Ali business travel, told TBO, "nowadays many TMC only serve large business customers, unwilling to serve small businesses, but Ali business travel will focus on serving SMEs."

although

Want to cut into the blank market, but the industry knows this is also a hard nut to crack.

The cat (alias), who worked in a business travel company, told TBO that most SMEs value the service experience, the price discount and the necessity of considering travel management.

The needs of small and medium-sized enterprises are various, so it is difficult to standardize them.

In the view of cats, the direction of Ali's business trip should be to open up the whole line of travel, expenses, reimbursement, welfare and internal management, and provide a solution for "IT+ supply chain" and embed financial services into it.

Alibaba seems to understand the difficulties of the industry. "For example, if we make large monthly invoices, the sense of financial awareness of small businesses may not change. They may say that I do not want the invoice, or send the itinerary and check the itinerary. This is my job. It seems to have deprived him of his right to work or robbed him of his job."

As a matter of fact, Ali business travel hopes to liberate the financial and administrative boring booking and audit of small and medium-sized enterprises by standardizing the data and standardizing the settlement system.

To focus on more valuable administrative support and financial operations, we need to consider this problem from the perspective of business owners.

Xu Qinglun said: "with more and more small and medium-sized enterprises using Ali business travel, Ali business travel in the integration of services and bargaining power will become stronger and stronger, so we must first do the standardization of process and behavior, then do post travel behavior analysis, pre management and other actions, which is valuable for small and medium enterprises' travel cost management and employee behavior management."

"For example, for example, a few days before the enterprise employee bookings, choose what kind of hotel, traffic is the choice of aircraft, high-speed rail, or train, is the first seat or two seat and so on, these can be data, analyzed, and then generate behavior management report, can provide management advice and reference for enterprises."

Xu Qinglun said.

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