Comfortable And Light Sports National New Standard Configuration: Kangnai And Bai Jugang Unlock A New Paradigm Of Comfortable Travel

On May 1, the national premiere ceremony of Kangnai Yuedong Comfort New Products was held in Hang Lung Plaza, Shenyang Imperial City. Bai Jugang, the all-around singer, together with Zheng Laiyi, chairman of Kangnai Group, Zheng Laili, president, and Huang Zhenhua, general manager of Shenyang Huangcheng Henglong Plaza, ushered in a new era of comfortable and light sports. This release not only launched Kangnai Yuedong comfortable new products integrating three hard core technologies, but also redefined the value standard of comfortable travel through star cross-border linkage and immersive experience, highlighting the innovative leadership of national brands in the field of leisure functional shoes.

　 National brand | Comfort innovation in the tide of the times

Zheng Laiyi, chairman of Kangnai Group, said in his welcoming speech that "people are comfortable and good shoes" is Kangnai's response to the times. The current insight is that the pace of life of Chinese people is accelerating, and users have evolved from a single functional appeal to a dual value pursuit of "comfort core+fashion expression". Kangnai takes "comfort technology" and "fashion design" as two wheel drive. "comfort technology" enables users to enjoy "comfortable wear", "fashion design" enables users to release "happy mood", and redefines comfort standards with innovation.

He emphasized that as a national brand leader, Kangnai is not only a synonym for quality, but also reshapes the industry standard with scientific and technological innovation and process inheritance. Every product iteration promotes the reform in the field of comfortable shoes. This release of Kangnai Yuedong comfortable new products is not only a breakthrough in product innovation, but also an answer to the era when Kangnai enabled comfortable experience with technology and inherited cultural genes with ingenuity.

　　 Joyful&Comfortable | Science and technology break down in the industry crisis

In the launch of new products, Zheng Laili, president of Kangnai Group, recalled the 45 year history of the brand and outlined the context of the symbiosis of Kangnai and the times with three groups of "Chinese footprints" - 200+R&D patents are the mark of innovation, 3 million foot type database is close to the temperature of users, and the global sales of 200 million pairs of good shoes are carrying the trust and heritage of the people. In the face of the industry crisis in which the orders of Meilian were zero, she forcefully proposed the strategy of "breaking the situation through science and technology", and defined the new Yuedong Comfort products as "the answer to China's intelligent manufacturing".

"This is not an ordinary pair of shoes, but a technological upgrade about 'comfort and freedom'." President Zheng Laili explained the core design philosophy in detail.

　 Kinetic Energy Bomb Joy Technology

With sports mechanics decoding lightweight technology, the heel deceleration is 108m/s2, and the specific energy recovery rate is increased to 51% compared with similar sports shoes, forming a "recovery conversion release" closed loop of kinetic energy, so that we can walk more comfortably and run more easily. The true comfort is to let the body learn to "grow with strength" - every step is a positive cycle of energy!

　　 3D fly weaving system

Create an integrated upper with innovative knitting technology to achieve zero splicing and free extension like the second layer of skin; In combination with zonal density knitting, the breathable mesh in the forefoot enhances heat dissipation, the reinforced support in the midfoot enhances the sense of wrapping, and the three-dimensional structure in the heel locks the ankle to achieve three zones of sectional care for the feet; Breathable micropore matrix builds 360 ° air circulation, saying goodbye to stuffy and sticky all day long, and breathing freely in all directions, making it dry and comfortable.

　　 Bang energy matrix

The K-Cloud technology outsole developed by Kangnai creates a 7 ° dynamic upward curvature of the forefoot in the golden power generation area, accurately matches the power generation curve of the foot arch, and optimizes the gait to reduce foot fatigue; With the running traction pattern, it can effectively prevent sliding, and even on wet roads, it is as stable as a rock; At the same time, the rebound coefficient reaches 39%, and the cushioning coefficient reaches 32%, which can effectively reduce the impact on the knee and ankle during movement, and provide strong support for every movement.

She stressed that Kangnai R&D always takes "people" as the starting point, enables technology to have temperature, enables patent parameters to be transformed into real and sensible comfort experience, and takes the responsibility of national brand, takes innovation as the bone and ingenuity as the soul in the tide of the times, and submits the "China plan" to the world.

　　 Star power | Bai Jugang's comfort, inspiration and resonance

After the release of new products, Kangnai brand release show takes "scientific comfort+fashion aesthetics" as the concept, and through the model's all-round dynamic display of "Kangnai's new comfortable products", "cloud shoes in front of the trend", "business shoes that can run", "high-heeled shoes that are not tired of walking", "Kangnai's exclusive comfort series" and other flagship products, to build a scene wearing experience for users.

As the "Comfort Experience Officer of Kangnai", Bai Jugang appeared at the activity site in a pink suit with Kangnai Yuedong new comfortable products, and his sunny and energetic image was highly consistent with the comfort concept of Kangnai brand. On the scene, Bai Jugang had many wonderful interactions with fans, and pushed the atmosphere of the conference to a climax through product experience sharing, flash device card punching, fun lottery and other links.

In the interactive link, Bai Jugang stopped at the exhibition area of "Kangnai Yuedong comfortable light sports shoes", facing the pair of 230cm long A "Big Mac" 10.25 times the size of conventional shoes, he was amazed at the sleek lines and the fashionable sense of fresh color matching of the shoe body, and also praised the technology behind it: "I heard that modeling alone took half a month, and nine craftsmen spent more than 40 days polishing. The whole piece production of the fly fabric and 3D printing of the upper sole were the first in the industry, and it was simply" technological comfort "carved into every detail! ”On site fans also punched in front of the giant shoe mold to immerse in Kangnai's pursuit of comfort and craftsmanship. 　

Later, the president of Kangnai Group sent Bai Jugang a customized shoe last, which not only carries commemorative significance, but also demonstrates the sense of brand exclusiveness. It is not only the recognition of brand dialogue, but also a symbol of the deep agreement between the two sides in the concept of "comfort". 　

"I hope everyone can enjoy music and also enjoy the comfort and fashion brought by Kangnai". In the cheers of enthusiastic fans, Bai Jugang improvised a piece of work dedicated to Kangnai's new pleasing and comfortable products, which perfectly fused brand temperature and music charm in this creation. 　

After the conference, Bai Jugang and the leading guests went to Kangnai store on the second floor of Hang Lung Plaza in Shenyang Imperial City to cut the ribbon and explore the store.

The renovated and upgraded new image store of Shenyang Imperial City Hang Lung Plaza is the eleventh generation image store of Kangnai. The overall space design style can feel the ingenious intention, comfort and science and technology, and the overall space is three-dimensional and layered, creating a more comfortable and advanced experience with original, natural and harmonious. The new store is not only a space for product display, but also a concrete presentation of Kangnai's brand concept - here, cutting-edge technology and craftsmanship are perfectly integrated, and advanced texture and comfort experience complement each other. 　

　 Industry Enlightenment | Breaking Power of Innovating the Future

Under the leadership of the second generation, Kangnai Group takes "digitalization+rejuvenation" as a two wheel drive, deeply integrates technology empowerment and creativity to break the circle, achieves high-quality, leapfrog development in the fierce market competition, and continues to radiate brand vitality.

This conference is not only a concentrated demonstration of Kangnai's technical strength, but also a microcosm of the innovative development of China's shoe industry. Kangnai Yuedong comfort new products are customized and developed for multiple scenarios such as commuting and light sports. The appearance of three hard core technologies in the market shows that Kangnai is taking technology as the engine to push the concept of "national comfortable shoes" to the world, not only creating a new paradigm for comfortable travel, realizing "new standard for comfortable people with light sports", but also showing the world that Chinese brands are "user centered" Innovation philosophy.

As a consumer at the event said, "What I feel is not only comfort, but also the growing confidence of Chinese brands when I wear these shoes." This confidence is the best footnote of Kangnai's 45 years of deep cultivation in the comfort field, and also the core engine of national brands to shine internationally. In the future, Kangnai will continue to take the technology core and cultural temperature as the wings, lead the Chinese footwear industry in the global comfortable consumer market, and create an upgrade road with both innovation depth and brand thickness.