Observation Of Canton Fair: China'S Textile And Clothing Industry'S Innovative Layout Moves Towards The World

"This fashionable dress is beautiful in design. Can you see that I am wearing a pair of tight pants in this dress? The cut is really very good, and I met a good designer." American purchaser Gabrielle Ma She displayed the skirt on the social platform and said that she had agreed with the Chinese exhibitors to continue to discuss design details in the company's brand R&D center after the Canton Fair.

"The style and pattern of the dress are original, and she likes our design." Zhang Jing, deputy general manager of Guangzhou Textile Import and Export Group Co., Ltd., said on the 4th that in today's increasingly fierce market competition, textile enterprises must have the ability to cooperate with customers in product development.

On May 3, the buyers of the Canton Fair learned the details of clothing design from Chinese exhibitors at the booth. Photographed by Cai Minjie, a reporter from China News Service

The clothing industry, one of the "old three" of China's foreign trade exports, is the backbone of traditional foreign trade. The 137th China Import and Export Commodities Fair (Canton Fair) is being held in Guangzhou. The reporter found that textile and clothing enterprises are promoting the pace of international production capacity cooperation under the new situation of foreign trade, rationally allocating international resources, and realizing the global production of Chinese orders.

"In recent years, the company has always taken improving the core competitiveness of textile and clothing, promoting the diversified market and the international layout of supply chain, and transforming from 'selling products' to providing solutions as its core strategy." Zhang Jing said that the group has established long-term and stable cooperative relationships with hundreds of high-quality suppliers, manufacturers and third-party service providers around the world, This year, more business teams will go to customers in Cambodia, South Korea, Australia, New Zealand and other countries to participate in exhibitions in the United Kingdom, France and other European countries to further grasp the opportunities to go to the global market.

Fujian Shangfei Garment Co., Ltd. began to build a global production network more than ten years ago. At present, the company has many garment factories in Vietnam, Ethiopia and other places, and market research and sales agencies in the United Kingdom and Chile. The relevant person in charge of the company said that the order volume of the company has been rising since this year, and the order volume of the company in the first quarter increased by 70% to 80% year on year. The current Canton Fair also exceeded expectations.

According to the data of China Textile Import and Export Chamber of Commerce, from January to March this year, China's textile and clothing exports totaled US $66.286 billion, of which US $10.738 billion was exported to the United States, up 8.2% year on year.

The textile business of Xiamen Jianyu Industrial Co., Ltd. is the core business segment. It mainly sells outdoor sports and children's wear products in the U.S. market. The current U.S. tariff policy has brought many uncertainties. "At present, delivery is suspended in the U.S. market, and future demand depends on shelf inventory. We have cooperated for more than ten years and have gained mutual trust. Facing this situation, we will work together to find solutions." Xu Wenjuan, assistant general manager of the company, said that the company is actively exploring different paths, including exploring emerging markets, optimizing the layout of the supply chain, etc, "In the long run, diversified development will help improve the ability to resist risks".

In addition, digital tools help improve the efficiency of the textile and clothing industry. The relevant person in charge of Yantai Zhonglian Industry Co., Ltd. said that the company used AI design technology to improve quality and efficiency, and realized the transformation from the original five plans designed every week to more than 300 plans every day. At the same time, the company also used AI model to create a digital pattern library for intangible cultural heritage, which increased the conversion rate of customers by 40%.

The China Chamber of Commerce for Textile Importers and Exporters said that China has a clear competitive advantage in the global textile and clothing supply chain and is at the core of the Asian supply chain. Under the new situation, the textile and clothing industry should constantly optimize its international layout, promote high-quality and sustainable development, and realize the transformation from a large textile and clothing trade country to a powerful trade country.

(Source: China News Network)