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World Fashion Conference Fashion Color Release "Insight Into Color Connotation

2024/11/29 15:44:00 1

　　 Color is not only the visual core of fashion works, but also an important means of expressing personality, arousing emotional resonance, shaping brand image and leading fashion trends. On November 22, the "2024 World Fashion Conference - Fashion Color Release" held in Humen, Dongguan, launched a lively enjoyment and discussion around "color".

　　 Zhu Sha, president of China Fashion Color Association, delivered a speech, hoping to take this meeting to discuss new opportunities for the integrated development of intelligent innovation and fashion industry, and promote innovative development of enterprises in brand planning, marketing, color management, etc. Albino D'Amato, founder of MASION ALBINO brand and current creative consultant of MAX MARA, shared Color: Italian Design Aesthetics and Color Interpretation; Wu Haiyan, professor of China Academy of Fine Arts, shared "Fashion Design Should Build Knowledge for the Era of Energy"; Cheng Li, Director of Creative Planning Department of Parabala Business Department of Sima Group, released the Color Trend of Children's Wear Industry in Autumn and Winter of 25/26 on the spot; Shen Shen, a professor from the School of Fashion and Art Design of Donghua University, interpreted the report on Asian and European textile fashion trends from the perspective of mutual learning between the east and the west to the continuity of blood; Isabelle Anselot, a former high definition designer of Dior, analyzed Color in Fashion; Du Fumin, trend researcher of China Fashion Color Association, released the 2025AW International Fashion Color Trend.

　　 Eight colors indicate the popular theme of 2025AW

　　 The China Fashion Color Association released the 2025AW international fashion color trends, which are respectively: Xiaguang orange, glazed yellow, red phosphorus brown, autumn dyed green, streamer orange, starlight purple, turquoise blue, star sea blue, and illusion.

　　 The autumn and winter 2025 international clothing color trend relies on the color trend finalization issued by the International Fashion Color Committee, with "This is not about me" as the general theme. Du Fumin, a trend researcher of China Popular Color Association, comprehensively interpreted the eight color final decisions from three aspects: theme, key color selection, and the practical application of color in clothing design, and summarized the main characteristics of this season's color trend, emphasizing an aesthetic concept that transcends individuals and focuses on the harmonious coexistence of colors, Provide new color application ideas and innovative inspiration for the fashion industry.

　　 In addition, as a representative of the advantageous enterprises in children's wear enterprises, Cheng Li interpreted the important colors extracted by Barabara in the autumn and winter of 2025/2026, namely: diamond powder, quiet yellow, pumpkin orange, retro blue, plum maroon, and winter green.

　　 Emotional color

　　 Color with very strong emotions?

　　 In Isabelle Anselot's opinion, color is not only emotional, but also can transmit signals or information. For example, when you want to meet a person or attend a ceremony or meeting, different colors of clothing represent different meanings, black means elegant, and red means romantic. At the same time, color has different meanings in different countries and cities. The dressing choice of "you" is the personal style created by "you".

　　 There is some relationship between color and fashion. In fashion, color needs to create a story to form emotions beyond color. The color in fashion reflects a dynamic display. Isabelle Anselot said that if you want to create good works as a designer, you must create personality and color.

　　 Color and fashion are like a long river of life. At present, the earth where people live is facing a crisis, which makes us worried about the excessive use of color. Isabelle Anselot said that we need to avoid abusing color. In the future, people must realize the importance of colors, because they carry more powerful symbolic meanings than themselves. In spring, summer and the change of four seasons, colors convey fascinating unique and positive information.

　　 The use of color should respect the brand tradition

　　 The discussion of color should not only focus on color itself, but also on art, fashion, history and culture.

　　 Albino D'Amato believes that, as a designer, you not only need to follow, but also have your own personality and taste to show your own characteristics different from others.

　　 Combining the color use cases of luxury brands, Albino D'Amato proposed that designers should focus on users, materials, colors, silhouettes, etc. for brands. For designers, color selection and matching are very important when building a whole set of fashion series. First of all, you must clarify which brand you are serving and its corresponding consumer groups. Secondly, we should clarify the brand identity and pay attention to brand aesthetics. Designers should respect the brand and maintain its traditional tone. At the same time, we should remember that we should not design useless products, otherwise it is art rather than products.

　　 Art first, "enough is good"

　　 On the basis of science and technology and against the background of big data algorithm, the only way to open the gap in competition must be art aesthetics! Wu Haiyan believes that aesthetics is competitiveness! Aesthetics is not only visual enjoyment and perfect product modeling, but also "exquisite quality in details, touching people's inner feelings in delicacy". More importantly, aesthetics should be the essence of oriental culture, philosophical thinking, spiritual consideration, as well as spiritual and cultural core, artistic and technological value, and life needs.

　　 Accordingly, Wu Haiyan proposed that there is an important standard for the application of fashionable and sustainable technology, that is, "enough is enough". She said, for example, as the fashion industry often says, "advanced customization", it will use high-tech surface materials, but generally does not use high-tech production methods, but respects handwork.

　　 Art design should practice the principle of judging, selecting and practicing art first and "enough is enough". Designers should focus more on aesthetics.