What Is The Meaning Of The Journey Of The Cultural Brigade?

As of today,

It is still suspended due to the delay in submitting a major asset restructuring plan.

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The first working day after the national day of the golden week, he released.

Then,

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On the 11 day, he held an investor briefing and gave an in-depth and detailed explanation of the reorganization.

In the 2018 semi annual report,

It said that while focusing on the sales of clothing, it should actively explore cultural tourism business, and take the development of Wen Li Town and the whole area tourism, performing the design of the inner part of performing arts, inn, and scene consumption. B2B (loose travel network) +ERP+APP channel integration and light assets output will be the driving force for the development, layout the whole industry chain of tourism and promote the upgrading of tourism industry.

Since the first quarter, he has quickly entered the tourism industry through acquisitions, and achieved 73 million 560 thousand revenue in the first half of this year, accounting for 18.91% of total revenue.

Clothing business revenue in the first half of 305 million yuan, accounting for 78.5% of total revenue.

In the first half of the year, net profit was 114.86% higher than that of the same period last year. Apart from the loss of clothing business, it was also inseparable from the contribution made by the tourism industry.

At the investor briefing, Hinur said that the brand operation and management will be focused on the clothing business, and the brand image and communication, marketing channel pformation and integration should be strengthened.

We should expand the strength, broaden the channel of group purchase, and develop the market in depth. In the field of cultural tourism, we continue to open up the construction and planning and operation of the small town, actively layout the front-line tourist destinations and seize the frontline

Scarce resources, and through the online and offline layout, in-depth integration of tourism channels and destination resources, together constitute a full channel marketing platform.

However, in November last year, he had stripped the men's clothing business and pferred it completely to the bridegroom, which was produced in an external way, making the brand "shell" become empty shell.

In the clothing business and cultural travel business, he has made the choice to get rid of the men's clothing business and make full efforts to develop the cultural travel business.

For the acquisition of the two companies in Lijiang, he has been suspended for more than 3 months.

It is understood that Lijiang ERON Garden Investment Co., Ltd. and Lijiang Hui Long Tourism Development Co., Ltd. is located in the Old Town of Lijiang, is located in the golden section of a tourist destination, has a long history and culture and rich tourism resources, and has great market potential.

He said that the paction volume with the two companies in Lijiang was expected to be no more than 900 million yuan, but the related workload was more serious and the suspension time was longer.

Since he entered the brigade, he has rapidly improved the strategic layout of the industry, enhanced profitability and sustainable development capabilities, and improved asset quality and scale.

The paction volume of the song Yue line has been nearly 200 million yuan for more than 3 months, and the service area has gradually expanded from Guangdong, Shandong and East China to areas with abundant tourism resources, such as Sichuan, Chongqing, Hunan and Guizhou.

China apparel network has learned that he has signed a strategic cooperation agreement with Ctrip and donkey mother to carry out deep cooperation on Wen's small town, big data, and so on, with the help of platform resources, to deepen the ecological integration of the whole tourism industry chain.

Through half year report, we can find that the gross profit margin of Wen travel business is higher than that of garment industry.

The third quarter has ended. Is Hinur's performance on track as expected?