Zhao Huanchen, Chairman Of Shandong Dai Yin Textile And Garment Group: Flying Dream On The New Silk Road

At the foot of Taishan at home and abroad, Zhao Huanchen, chairman of Shandong Dai Yin textile and Garment Group, has developed a small cotton mill into a large modern textile and garment enterprise with the spirit of climbing the mountain with high spirit and with solid and innovative and unremitting efforts.

Taishan testified that under the leadership of Zhao Huanchen, the production scale of Dai Yin group has developed from 30 thousand spindles in 1996 to 500 thousand spindles, 10000 air streams, 1000 looms and 3500 sets of sewing equipment. It has developed into a large conglomerate which integrates spinning, weaving, clothing, import and export trade and pnational operation.

A series of honorary titles, such as the top 20 competitive enterprises, "the national top 100 clothing enterprises", "the national excellent private enterprises", "the national textile product development base", "China enterprise reform hundred enterprises" and "key industrial enterprises in Shandong province".

Zhao Huanchen himself also won the honorary title of the national labor model, the national textile industry outstanding entrepreneur award, the China Textile annual innovation figure, the Shandong province Fumin Xinglu labor medal, the Shandong outstanding entrepreneur, the Shandong outstanding Chinese characteristic socialism enterprise builder and so on, and was consecutively elected as the ninth, tenth, eleven, twelve and thirteen NPC deputies in Shandong province.

Dreams always favor those who are prepared; the stage is a dreamer.

In 1996, when Zhao Huanchen began to become the head of the enterprise, Dai Yin was only a small factory with only 30 thousand spindles. In the past 22 years, in the face of the tide of economic globalization, Zhao Huanchen led the Dai Yin group to strive for excellence continuously.

The ultimate goal of developing an enterprise is in the market, and the key to doing well in the market must have firm ideals and convictions.

Zhao Huanchen believes that in the tide of economic globalization, enterprises must firmly establish the concept of internationalized management, re position themselves in a global perspective, break through the limitations of national boundaries, and establish a strategic objective that is more in line with the world economic development situation, in order to make better use of the two markets and two kinds of resources and realize the development and growth of enterprises in the new situation.

Facing the new economic situation at home and abroad

More intense competition, after many years of market experience and development, Dai Yin group already has the strength and ability to participate in international competition. Under such circumstances, it is the best policy to reposition enterprises in the tide of economic globalization and speed up the internationalization process of enterprises.

In 1999, Dai Yin group set up an import and export trading company, Dai Yin import and export company.

The first step on the road.

At the beginning of international business, competition is extremely cruel.

The Dai Yin group has no export quotas, lacks direct foreign customers and orders, orders are pferred to several hands, and the enterprise has no profit. What should we do? Zhao Huanchen, chairman of Dai Yin group, said: "others can build production bases in our country, we can also go abroad to build markets, be brave and be strong." after repeated inspection and demonstration, Dai Yin group chose the first overseas base in Sri Lanka.

After receiving the official approval from the Ministry of Commerce, the Dai Yin group rapidly launched the preparatory work of Dai Yin Lanka company.

After all, it is the first time to go out of the country to build a factory. There is no ready experience to follow. There are many difficulties in the process of preparation. For example, foreign exchange control, only 50 thousand dollars of foreign exchange is available before the project is ready for construction.

Under such circumstances, Zhao Huanchen personally led 18 domestic personnel to Sri Lanka's new plant construction.

On the unforgettable more than 40 days, Zhao Huanchen lost more than 20 jin.

Dai Yin Lanka apparel company was built and put into production on schedule, becoming China's largest single proprietorship project in Sri Lanka.

Taking this step, the Dai Yin group really went out of the country, and contacted the direct foreign customers for the domestic garment factories.

The export and training of a number of international business talents for enterprises has accelerated the internationalization process of domestic enterprises.

Where there is a dream, there is hope, and faith is strength.

In 2008, the global financial crisis broke out, and the textile and garment market in Europe and the United States declined seriously. Many textile and garment enterprises closed down because of the lack of orders. Dai Yin group also encountered a series of unprecedented difficulties and challenges.

How to successfully stabilize and expand the market in the face of the crisis? Faced with market pressure, Zhao Huanchen took his own team and visited the Eastern Europe, the Middle East and South America for more than 20 times, and developed more than 20 new markets, such as Russia, Australia and Romania.

All the deputy general and marketing personnel of the group went deep into the market line, strengthened the analysis, grasp and research of the market, and grasped the key to win the war.

It is the daunting spirit of Dai Yin people that the export business has achieved rapid development. The group's export products have already covered two categories, more than 100 series and more than 3000 color varieties of fabrics and garments.

All over the world, more than 70 countries have realized the dream of "Chinese national costume based on the world".

Through the implementation of the international business strategy, the Dai Yin group has built a team of foreign trade talents with more than 300 personnel. The annual foreign exchange earning volume has increased from US $2 million 600 thousand in 2000 to US $165 million in 2017, and export business has maintained an increasing trend for 18 consecutive years.

"China is the largest importer of textiles in Malaysia, and Malaysia is one of the important countries on the maritime Silk Road.

To invest and build factories in Malaysia is the opening work of Dai Yin group, which is following the national "one belt and one way" initiative and speeding up the overseas layout. From the very beginning, it established the goal of building a world-class factory, planning and design concept, advanced equipment, labor employment level and product quality stall, all reaching the international advanced level.

Zhao Huanchen, chairman of Dai Yin group, introduced so.

The Dai Yin textile Malaysia Company is located in the ancient city of Malaysia, SOFF, which invested 400 million US dollars to build 500 thousand world spinning projects in three phases, and set up a world-class textile model factory in the region. The 100 thousand phase spinning project was completed in May 2015 and achieved good economic and social benefits. The two phase 120 thousand spindles project started construction in early 2017, and based on high starting points, high standards and high standards, imported advanced spinning equipment with the world's advanced level to produce special yarn with world-class quality, which has been fully put into operation in May 2018, and has played an important role in promoting the pfer of production capacity and optimizing the industrial layout.

There are 500 new jobs and 100 million US dollars in foreign exchange earnings.

Dai Yin textile Malaysia Company has become a successful example for Chinese enterprises to invest and build factories in Malaysia. It has increased local revenue and export earnings, and has played an active role in promoting friendly exchanges and economic cooperation between China and Malaysia.

Innovation is the soul of realizing dreams, and brand is the core of enterprise development.

Innovation is the motive force for enterprises to pursue "Dreams".

As a traditional textile and garment enterprise, only by constantly upgrading the industry and innovating independently can we seize the commanding height and grasp the initiative in the new round of international competition.

Under the leadership of Zhao Huanchen, Dai Yin group has invested in high-grade textile production lines, high-end suit production lines, automatic special yarn production lines and other world-class textile and garment projects, and promoted the upgrading of traditional industries to high-end industries, and shifted from low value-added to high value-added.

Zhao Huanchen adheres to the road of technological innovation. The group has established three provincial R & D platforms, namely, the provincial enterprise technology center, the provincial industrial design center and the Shandong provincial academician's expert workstation, which has established strategic cooperative relations with the famous military academe of the Logistics Department of the Military Commission, Jiangnan University, Xi'an Polytechnic University, Donghua University, Tianjin University of Technology and so on.

The group has been identified as the "national textile product development base" by the China Textile Industry Association. More than 60 technologies and products have passed the appraisal above the provincial level, reaching the leading level in China. They have won more than 260 national, provincial and municipal scientific and technological innovation awards, such as "China textile product development award" and "Shandong provincial science and Technology Progress Award"; more than 90 patents have been applied, and 45 have been authorized. Among them, the invention patent of a production method of twisting slub yarn has won the fourteenth gold medal of invention patent in China, and it is also the only Gold Award ever obtained in Shandong.

"In the global fierce game, if we only stay in the simple order processing and OEM production, we can only earn a small amount of processing fees if we do not form our own brand influence. The OEM production is to make subtraction, the smaller the profit margins, the more brand operation is to add, multiply, and make the brand value higher." Zhao Huanchen has a unique understanding of brand strategy. He vigorously implements brand innovation in the enterprise, and enhances the brand equity and the contribution rate of the brand by cultivating his own brand.

The group has two "Shandong famous brands", "Dai Yin" and "Renault", and the four products of "Dai Yin" brand cotton yarn, denim, woolen cloth and "Renault" garments have won the title of "Shandong famous brand products" by virtue of excellent quality, and have established good brand awareness and reputation in the domestic and foreign markets.

In particular, the carefully cultivated Renault dress has won the award of "China famous trademark", "China's most influential business casual brand", "China's clothing procurement high-end custom brand" and so on, and has become an excellent supplier of clothing procurement in more than 200 enterprises and institutions nationwide.

In the United States, Canada and other more than 10 countries, they have registered trademarks for brand sales, and have taken a new step in developing their own brand names.

With the help of Internet +, we are actively cultivating new kinetic energy.

According to the basic idea of traditional industries and the Internet, Zhao Huanchen led enterprises to actively carry out cross-border e-commerce in the US market, and set up a business department, which is mainly composed of suits, shirts, bedding and household products, and set up a modern large overseas warehouse in Losangeles.

Through the form of "domestic + overseas" team cooperation, the product has been out of the Factory to consumer from the factory to the new path of cross-border electricity supplier. Currently, it has launched the line sales business on several platforms such as AMAZON, WALMART, OVERSTOCK, GROUPON and JCPENNEY in the United States. In 2017, the Internet sales of the US cross border e-commerce in Dai Yin completed online sales of US $about 18000000, a substantial increase compared with the same period last year.

Under the guidance of Zhao Huanchen, the group has also established a marketing network based on the marketing network established in the United States, Canada and Europe. Through the modern means of information such as the Internet, big data and cloud computing, the Renault dress advanced customization cloud platform has been formed. After receiving the order information from the customer, the advanced customization center will get the matching version from the database and make intelligent production to ensure that the product can deliver the goods at the fastest speed and distribute to the customers.

At present, Renault suits have been favored and praised by the customers in the United States, Canada, Holland, New Zealand, Australia and other countries.

Build 100 years, billions of enterprises will never stop.

Based on the development goal of "making billions of enterprises and hundred years", and taking scientific and technological innovation and brand cultivation as the main direction, adhering to the concept of green development, ecological development and sustainable development, accelerating the cultivation of core products, core technologies and core competencies, creating the famous brand of "Dai Yin" brand at home and abroad, cultivating the "Renault" brand into a world-class brand of clothing, strengthening international operations, achieving global procurement, globalization design, global production layout, global marketing, innovating management mechanism, building a contingent of talents, cultivating enterprise culture, cultivating sustainable competitiveness, and developing into a large textile and garment enterprise group that is always vigour and leading the trend, flying dreams on the new Silk Road, and achieving new leaps and bounds. Zhao Huanchen said that Dai Yin group will take the modern textile industry as the foundation and dress as the guide.