H&M Tmall Super Brand Opens New Retail Experience Store, 24 Hour Interactive Window Offers More Optimized Fashion Shopping.

In from September 5th to 12th,

Specially set up 24 hours interactive showcase to present new customers.

Shopping experience.

Customers can browse the details of H&M's new series of products online and purchase or purchase Tmall's super brand day exclusive coupons without having to enter the store.

At the same time, the new retail magic mirror set up in the store supports online browsing of H&M Studio 2018 autumn winter series, and provides professional fashion matching suggestions. Customers can purchase authentic products by scanning the two-dimensional code of the screen.

H&M Guangzhou Plaza Plaza New Retail interactive Showcase

Deepening China as H&M

With the new attempt of new retail strategy and better integration of online and offline channels, H&M Tmall super brand new day retail experience shop came into being, providing consumers with more convenient shopping experience and more optimized fashion solutions.

H&M Guangzhou good Plaza store new retail magic mirror

Mr. Magnus Olsson, general manager of H&M Greater China, said: "H&M is about to usher in the first super brand day of Tmall in September 12th. We are looking forward to this. We believe that the cooperation with Tmall will bring more surprises to Chinese fashion lovers."

H&M Guangzhou Zheng Jia Plaza store consumers and the new retail mirror interaction

Ms. Lv Jianmei, deputy general manager of Tmall group, Tmall group, said: "Tmall has been committed to helping the super brands get more traffic and voice.

The H&M, the world's leading retail giant, will jointly create Tmall super brand day, which will provide Chinese consumers with the trend of no time difference with international fashion, believing that it is a win-win for both brands and consumers.

In March 21st this year, H&M Tmall flagship store opened on the first day, and more than about 3000000 people visited, and the number of shop fans was more than 1 million on that day.

Up to now, H&M Tmall flagship store has attracted more than 4 million 100 thousand fans.

At present, Tmall has gathered H&M, UNIQLO, Gap, Zara and other fast fashion giants, which means Tmall is holding a full slam, and the "fast fashion living area" seen by consumers on the first floor of the department store is in Tmall.

These fast

Brands have already tasted the sweetness of cooperation.

2017 double 11, UNIQLO Tmall flagship store sales ranked first in the day sales of women's clothing, one minute sales broke 100 million results; in September 21, 2017, Gap's first participation in Tmall's super brand days, sales increased by 27 times over the same period last year.

Behind this is

The empowerment of the platform.