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Influenced By Nike Advertising, American Liberal University Is Considering Terminating Sponsorship Contracts With Nike.

2018/9/9 9:32:00 137

AdvertisingFree University Of AmericaNike

Beijing time on September 8th, according to "USA TODAY" reported that the use of controversial black rugby player Colin Capenik (Colin Kaepernick) as an Advertising Spokesperson, the United States Free University (Liberty University) is considering termination.

Nike

Cooperation agreement.


In 2017, the free university sports team and

Nike

A contract for equipment sponsorship has been signed, and the contract will last until 2024.

Jerry Fawell, Jerry Falwell, said in a telephone interview with USA TODAY in September 7th: "we are assessing the current situation.

If Nike really thinks our country's laws are unfair or biased against some people, we should consider it.

We respect the sponsorship contract signed with Nike, but we also firmly support the laws of the state and those who sacrifice for the freedom of the Chinese people.

If

Nike

The position is similar to that of Capet Nick, so our business cooperation may be very difficult to maintain.

It needs to be pointed out that he is one of the staunch supporters of President Trump.

During Trump's election for president, he had publicly expressed his support for Trump, and Trump also spoke to the Free University.

"But if Nike is doing this simply for the purpose of catching eyeballs, the nature will be different. We understand this.

But they need to prove to us that their advertisement is not to attack the laws and soldiers of the country.

If this is the real reason behind that, then our business partnership will be very difficult to continue.

Although Nike uses Capet Nick as its

advertising spokesperson

One of the issues has caused a lot of controversy, but the message conveyed by the advertisement itself is positive.

The theme of the advertisement is to motivate young athletes to overcome various obstacles to break through themselves, and there is no protest against the National Anthem or the law.

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