US Brands Are In The Doldrums And Outsiders Are Looking For Opportunities.

Perhaps "collapse" is used to describe the United States at the moment.

It will not be too much. In 2017, just after a quarter, 19 entity retailers in the United States filed for bankruptcy protection. If we keep up with it, we may catch up with the Great Depression a century ago.

Market analysts generally attributed the blow of the entity store to consumers' tendency to purchase online. After oversupply, the market will naturally undergo a new shuffle.

For US retailers and brands, shuffling will inevitably lead to loss of profits. This is a natural process of economic development. But when mixed with competitors, the whole situation is not as simple as imagined.

It is reported that when the local brand is declining, retailers in Europe are in good time.

Their longing for the US market has been released, and European fast fashion such as H&M and Zara has decided to take advantage of this opportunity to catch more American consumers and find more suitable shops.

In the three months before February 28th, H&M has opened 16 stores in the United States, bringing its number of stores in the United States to 484.

Zara opened 10 new stores in 2016, and the total number of stores in the United States reached 78.

According to Nils Vinge, chairman of H&M investment relations, "we haven't entered all the shopping malls that we want to go to."

So many peers have also given us more opportunities.

Credit Suisse predicts that the United States will close more than 8600 stores this year, which has exceeded the scale of the financial crisis in 2008 and worse than in 2016.

But in the clothing market, European retailers are still optimistic about the US $274 billion market and want to get a share in it.

Brandon Famous, senior Retail Director of the real estate services company, CB Richard Ellis, believes that this is not just an opportunity for European retailers. "Some international retailers see this as an excellent opportunity to penetrate the United States that they have never been able to expand in the past."

Indeed, according to a survey conducted by Barclays Bank a few years ago, the challenge to the United States ranks first in business and the second in China.

Like China, entry into the United States requires rigorous localization to succeed.

The pressure comes from a very smart American consumer, and two comes from countless local brands.

Even the British brand, speaking the same language, will often let consumers not want to move forward because of the lack of American marketing language.

Now,

The downturn has given outsiders opportunities.

This recession has fallen into a spiral process, and once one or two brands have chosen to close the store, there will be more and more closet stores, as consumers do not like to shop in places where the vacancy rate is too high.

So big retail companies such as Messi store are trying to find someone who can fill the hole.

These people are likely to be restaurants, grocery stores or clinics, but these industries are still positioned as difficult industries in the interview. They will seek to win customers by discount, but this will inevitably obscure the original location of the department store.

So if Europe

It's a great thing to be willing to undertake idle pavements.

Amsterdam's brand Scotch&Soda currently has 25 stores in the United States, its spokesman recently paid, "based on our positive performance in the United States, we are now considering accelerating the pace of expansion."

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