The Annual Brand List Is Released: ZARA Leads The Second Generation Of UNIQLO.

2015 Asian consumers most like the brand list: ZARA leads the fast fashion brand.

Every year, Japan publishes a list of "Asian consumers' favorite brands", which is targeted at consumers in big cities in six major Asian countries, covering five areas of services and products, including automobiles, luxury goods, fast fashion, smart phones and Internet.

Sweden

H&M has risen rapidly, replacing Hongkong brand Giordano, ranking second in a narrow margin. ZARA is still leading the fast fashion brand. UNIQLO has won third of China's and Thailand market's outstanding performance.

The fast selling group of UNIQLO parent company has set up 100 stores in China every year, and the total number of stores in China will reach 400, and the fast selling group has put forward the goal of "sales in 2020 reaching 500 million yen".

Research shows that UNIQLO's evaluation of "quality", "innovation", "service" and "price advantage" is better than that of ZARA, but it is not as good as ZARA in terms of "design" and "advanced sense".

This autumn, UNIQLO issued a joint design with Hermes's former designer to design Lemaire series clothing, hoping to attract the middle class and wealthy class in Asia.

The survey was included for the first time.

In the field of brand research, Gucci has won the "most wanted brand" and "once bought brand" first in the field.

Gucci has greatly increased the number of stores with China as its center. Sales of Asia Pacific region, excluding Japan, accounted for 36% of the total sales of 3 billion 500 million euros in 2014 years.

European and American brands have taken the first place in all fields of "most want to buy and most want" products and services, while Asian brands are only South Korean Samsung Electronics in smart phones, and Japan's UNIQLO occupies a place in fast fashion.

The biggest electricity supplier in China

The overall ranking is sixth, but in the Chinese market, Alibaba's Alipay ranks first among consumers.

In addition to supporting the backbone of e-commerce, Alipay itself has been widely popularized as a means of payment. In China, more than 9 of consumers have "used the service", and Alipay has overwhelmingly supported it.

In terms of Internet related services, e-commerce related services are more powerful.

Apart from China and India, Amazon has not set up a dedicated website targeting other countries in the other countries, ranking first among consumers' most wanted a services, surpassing Google and Facebook, and being the seventh place in "used services".

More than 90% of Chinese consumers used Alipay services, and Alibaba ranked sixth.

Ah, I really want to know what the most desirable service for Chinese consumers is.