Take Stock Of 2015 Big Data: 5 Key Points Of Shock Spinning Service Industry

2015 this year, we are all tossing about, because we can wait for death if we do not hesitate.

, listing, acquisition, financing, O2O...

Before I could catch my breath, I lost my mind and missed the small red flesh of the year.

In 2015, a large number of brands were killed.

JIMMY CHOO partner Mellon went bankrupt with the same name brand, sought protection; Adidas streamlined business, sold ice hockey brand; Quiksilver filed for bankruptcy in the US business; American Apparel bankruptcy reorganization; Burberry integration upgraded to merge all sub lines; Canadian local dress.

Laura filed for creditor protection, declaring its vitality weakened. One of Canada's most famous shoe retailers, ShersonGroup, was formally submitted to the court in July for Nine West bankruptcy protection application; in April this year, French designer brand Doma Damir entered bankruptcy protection process, and so on.

This is only part of it.

In the past, when we went out without a wallet, our clothes, food and shelter could not work. Now we can't afford to lose a hero when we go out without a wallet.

In the present era, the mobile phone is in hand, saying go away.

Whether it is catering, taxi, shopping, mobile phone online can be a key.

In October this year, 350 stores in UNIQLO were connected to WeChat to pay.

In addition to UNIQLO, HOTWIND hot air, Giordano and other fashion brands have also been connected to WeChat payment to start accelerating O2O pformation. Follow up, Daphne, Anta, Hongxing Erke, western regions, ZARA and so on are also coming in one after another, and the payment coverage of WeChat online apparel industry will expand significantly.

Mergers and acquisitions were common in 2015.

Whether domestic or international brands, more brand competition strategies are adopted this year, and M & A is an important means to achieve multiple brands.

For example, Tod 's bought Roger Vivier, which was used to rush performance; for example, the American women's clothing brand Ann Taylor parent company Ann was sold by rival Ascena for $2 billion 160 million cash plus stock.

If you are careful enough, you will also find that in China's M & A events, local brands buy more foreign "white Fu Mei" and marry them.

For example, the acquisition of high-end German women's clothing brand Laur L, Carlo NDI road holding Belgium sports fashion brand Dirk Bikkembergs, France's advanced fashion brand Alexis Mabille, the acquisition of Italy's leading clothing brand Krizia, La Natsu Bell holding Jack Walker......

Such cases are everywhere.

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In 2015, a large number of enterprises are pforming.

Wenzhou's news bird group's "Internet business" pformation path is not from this year, but "industry 4".

It was completed this year.

The Abercrombie&Fitch brand, which has been engaging in sexy marketing for many years, has changed its strategy this year, from "indulgence" to "abstinence", but its performance has been miraculously good. The decline of J.Crew performance has given up the fast fashion pformation of high fashion.

In 2015, the IPO market had never had any excitement.

Starting from the successful launch of the early years of the song, the Chinese capital market has been boiling. For some time, "broadcast: broadcast", "DAZZLE" and "La Chapelle", many of these women's familiar brands of women's clothing have entered the pre disclosure process.

In addition, Taiping bird, an Zheng, Mass Phil, Xin He, Bi Yin Le Feng and other brands are queuing up in front of IPO.

With the listed listings, Vigna S and so on, several well-known companies in the domestic garment industry are expected to gather in the capital market.

It is said that in the middle of the year, Ports1961 sold out its shares in order to fight for A shares.

In addition, there are many brands to prepare for the new three board listing.