Why Did The Cave Shoes Become So Popular Now?

Many people still can not understand the ugly Crocs hole shoes why that year.

Now, the Crocs days after the storm are getting more and more sad.

Even in June, George, the little prince of England, appeared in Crocs.

It has brought about a few hours of selling out, but it seems that it has failed to restore Crocs's decline.

It's also a drag factor.

Crocs is cleaning up 14 out dated products that account for 17% of total inventory.

According to Rees, there will be 60% new products in spring and summer products in 2016, compared with 30% new products in 2015.

Like last year, Crocs is still regarded as an adjustment period this year.

Ribatt said that the ongoing efforts and the ongoing adjustment of the executive team will have an effect in the second half of 2016.

stay

In the third quarter earnings report released on Thursday, the quarter's revenue was $274 million, down 9% from the same period last year and a net loss of $27 million 700 thousand.

Among them, the Asia Pacific market revenue fell 13.1% to 98 million 879 thousand U.S. dollars.

CEO Gregg Ribatt, who took office at the beginning of the year, said that China's business is changing, and the group is trying to strip out poor dealers.

To this end, Crocs's bad debts amounted to 1900 US $4 million in China in the quarter, plus a freight payment of $4 million for Chinese distributors, which had a negative impact on revenue.

But Gregg Ribatt points out that these will help the group's future performance.

Last year, Crocs received a $2 billion dollar injection from the private giant Blackstone Group LP Blackstone Group, following a series of global layoffs and product line restructuring.

These measures, on the one hand, save money, but at the same time reduce sales.

At the beginning of this year, CEO Gregg Ribatt decided to close some of the Chinese stores and launched its first wave global marketing campaign #FindYourFun.

The effect of these moves was that Crocs lost profits in the second quarter of this year, earning a net profit of US $9 million 690 thousand, but it still dropped 50.4% compared with last year.