Everlane Hired A Senior Hotel To Make You Try Shoes.

You want to buy Everlane's single product? Now you can really try it in advance.

If you have little knowledge of the Internet fashion brand Everlane, which was founded in 2001, briefly, it will probably have the following characteristics: only design and sell classic styles that are not yet outdated, pay attention to quality and do not follow the fast fashion path; fans are numerous; in the current development trend, they have been brought to the same level as the first lady of the United States, Michel Obama's favorite brand J.Crew; besides, there are no entity stores that sell on the Internet only.

Last week, Everlane had taken her shoes to New York. Next, fans from San Francisco and Losangeles could see these women in November.

But what is interesting is that Everlane is still stubborn. Even if your shoes fit well, it will not sell you on the spot - you still need to place an order on its official website and deliver it to your home.

Although Everlane has been emphasizing its internet background and does not want to be a physical store, it has recently taken the design of women's shoes to the bottom line.

These ones here

Everlane hotels in New York, San Francisco and Losangeles will be rented for several rooms in the US. Consumers can try shoes on advance booking online.

The women's shoes series is the newly developed product line of Everlane, and sandals are available now.

Rubber covered canvas shoes and other products.

In the past 12 months, Everlane has sold thirty thousand pairs of shoes.

This is just the sales of new products, and the brand is developing very fast.

In 2012, the registered users of Everlane reached 350 thousand passengers. Last year, their gross profit jumped from $810 to US $18 million, and their revenue increased from 12 million US dollars in 2013 to US $36 million in 2014.

Maybe it is also aware of the uncontrollable risk of buying shoes online. Everlane has made the following line.

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As soon as the news was released, fans on Instagram seemed to be boiling.

A user named lindalouca wrote: I hope I can ask for leave to try shoes.

Another person named bethabethbeth said that she would go.

Only some of the users frowned. "Didn't your mother tell you not to put your shoes on the bed?"