Changing The Market Of Children'S Wear Has Become A New Way For Traditional Clothing Enterprises.

The downturn in the performance of adult clothing is not going to take the unusual path.

Begin to aim at

Market.

A few days ago, moomoo, a brand of children's clothing in the United States, held an order meeting. A moomoo insider said that the company's performance has been growing well recently, the annual order volume has increased by more than 60%, and the retail sales of the retail stores have continued to grow by 30%.

Although children's clothing occupies a rather small proportion in the group as a whole, the annual sales volume is about 300 million yuan, but with the expansion of the market, sales in the next two years can reach 1 billion yuan.

The children's clothing business is becoming a new highlight of American bond clothing. It is understood that from 2013 to now, the company has more than 400 children's clothing stores and franchised companies, and the total number of children's clothing will exceed 1000 in the next two years.

The release of the country's two separate children has led to the emergence of the baby boom, and the market for children's wear has become a tradition.

The important way out for enterprises to get rid of homogeneous competition and find new growth points of performance.

Following the Semir, Lining, La Natsu Bell, lady house, and so on have made great efforts to develop the children's market. This also confirms that only women and children earn the best money.

Under the temptation of 100 billion children's wear blue ocean, traditional clothing enterprises enter the market of children's clothing one after another. But the market risk and competition pressure associated with them are also important factors that must be considered.