"Closing The Tide" Is A Sign Of Deep Adjustment In Textile Industry

In the first half of this year, brands such as Bosideng, Li Lang, BELLE, Giordano and other brand clothing enterprises have closed their stores and are facing a "shuffle" problem in the first half of this year.

Under the new situation, facing the downward pressure of the economy, enterprises should pay attention to doing well in internal work, do well in products and design, and study the change of consumer demand.

On the line and line of marketing channels, we should walk on two legs. It is best to have interaction. No matter which channel we sell, the key is to ensure product quality.

Sun Huaibin, spokesman of China Textile Industry Federation, said that the textile and garment industry is a traditional pillar industry and an important livelihood industry of the national economy, and also a highly competitive industry.

There is a normal situation in the structural adjustment, but the industry as a whole still maintains the vitality of sustainable development.

The publication of "made in China 2025" shows the state's affirmation of the status of manufacturing industry. This also shows the strategic layout of the country to enhance the role of traditional manufacturing and strengthen the real economy.

From the perspective of segmentation industry, the growth rate of garment industry is relatively low, which is mainly due to the external market downturn, and the competition in the domestic market has intensified.

"Brand clothing closes shop, and can not be a proof of the decline of the industry. On the contrary, it is a good phenomenon. It shows that enterprises are undergoing positive pformation and marketing channel reform. Network sales is the trend of future industry development, and will occupy a major share in the proportion of the total sales, which is in line with the general trend of the industry".

As early as 2012, in the face of the sustained weakness of the industry and the change of people's consumption concept, the company has made a strategic adjustment and opened the road of full speed pformation in 2012.

To clean up inventory, optimize retail channels, optimize product mix as the primary task, for inefficient and

Poor retail outlets are decisively closed, and more specialized sales channels for digestion are set up, including discount stores, instant promotion shops, chain stores and large special stores and factory shops in remote areas.

As of March 31st this year, its proprietary retail network accounted for 38.3% of the total retail network.

"As a large population country that has not yet fulfilled the task of industrialization,

The industry will play an important role in building a well-off society in an all-round way and beautiful China. With the development of our national economy and social progress, the textile and garment industry will still have bright prospects for development.

Huaibin said.

Gao Yong also believes that the main business income of textile enterprises above Designated Size in 2015 is expected to exceed 7 trillion yuan, and the main business income of the whole industry is expected to exceed 10 trillion yuan.