Domestic: Luxury Goods In China To Reduce Prices, Protect The Market Strategy Spread

Following Chanel's 20% price cut in China, Gucci, the world's second largest luxury group group, opened its 50 percent off special offer for two months yesterday.

Gucci has also maintained a consistently high cold and has not explicitly indicated that it will reduce its price. But in the industry view, it is in disguised price cuts to attract consumers' attention by discounts.

Gucci urgently needs to be released.

And solve the trouble of layout pformation.

Reporters called Gucci yesterday.

A number of stores were told that the 50 percent off promotion is nationwide, though not all goods in the store are 50 percent off, but the 5 discount sale will last two months.

In terms of size and duration, it is all the strength that has not been seen before.

In fact, 5 days ago, Financial Street shopping center Cucci counters have quietly started 50 percent off concessions.

Gucci Jinbao Hui store staff said that there is now a whole wall bag bag product to participate in the 5 fold promotion.

Beijing SKP store clerk said that up to 40% of the products in the shop were involved in the promotion, but the bag with beautiful style was limited.

Reporters saw at some Gucci stores that the brand store has started to enter the limited flow because of the larger traffic volume.

However, the discount products are mainly "non mainstream" and special funds.

Gucci China said yesterday in an interview with reporters that "the brand will carry out quarterly discount activities every year". At the same time, it specifically refers to the fact that the current season discount also represents the change of Gucci in the new brand direction.

While offering seasonal discounts, it is also preparing for the new 2015 autumn and winter series of new creative directors.

A senior analyst believes that 5 of Gucci counters are sold in disguised price cuts. Price cuts or low discounts have spread to most luxury brands and high-end core brands.

Last week, Hermes hired a hotel in Hongkong for 50 percent off sales of clothing shoes and accessories.

In the view of Zhou Ting, President of the Institute of wealth and quality, Gucci's two month long 50 percent off discount can be seen as a targeted clearance.

This also proves that the pressure on brand stocks is very high. It is necessary to quickly return the cash flow to the brand and prepare for the brand to reshape its image and layout new products.

Kai Yun group's first quarter financial results show that as of March 31st, Gucci sales fell 7.9% year-on-year, wholesale income fell by 23%.