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UNIQLO Store Expansion Continues To Accelerate

2015/5/29 22:34:00 50

UNIQLOStore ExpansionBrand Strategy

Pan Ning said frankly, investors have high expectations for fast sales performance, but such expectations are also very severe.

"In the past year, the liquidity of fast selling in Hongkong's capital market is not large, though this is not the company's original intention.

The future will continue to develop steadily and steadily.

As the most prominent brand of fast selling group, the development of UNIQLO in China has attracted much attention.

It is reported that as of February this year, the total number of stores in the Greater China area of UNIQLO has reached 415 (340 in mainland China), accounting for 60% of overseas UNIQLO.

According to the company, UNIQLO's sales in Greater China in the first time exceeded 200 billion yen mark, an increase of 66.5% over the same period, and is expected to increase significantly this year. 2014.

"The Group expects the total revenue of the Greater China region to reach 3000 billion yen in 2015, and will strive to achieve the goal of 1000 stores in the near future," he said.

In fact, the plan of UNIQLO's 1000 stores in China has finalized the timetable. By 2020, the company will attack the number of stores.

According to this calculation, the average number of shops will maintain more than 120 per year in the next five years.

According to the latest news from reporters,

Uniqlo

In 2015, China opened about 100 stores, occupying half of the total number of new stores in different regions.

However, as a location

parity

Uniforms of quality clothing also need to be solved at all levels in China.

Market sales

The difference between level and aesthetic habit.

How to achieve channel sinking and product line enrichment as soon as possible has also become the focus of attention from all walks of life.

At the same time, in the first-line market, Zara, GAP and other brand performance also continued to cause pressure on the development of the company.

In response, Pan Ning responded that UNIQLO products had dual features of daily necessities and fashion products, which could meet the brand needs of different consumers.

At the same time, GU and Theory, another two brands of XX group, can make a good addition to the market.

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A shoe making enterprise, how to win the trust of foreign trade customers? In the big group of foreign trade shoes in our city, the new shoemaking style brought to foreign customers, the latest technology such as 3D printing, can be used in 3 to 7 days to take out the soles, the heels and the shoes to match the real objects, and quickly put into production in accordance with the requirements of the customers, in order to win the market opportunity.

Before the new technology is applied, it will take thousands of dollars or even tens of thousands of dollars per hour to open the sole sole, and it will take 10 days on average.

Pan Jianzhong, a giant General Manager, said that the first application of new technology has greatly improved the speed of research and development of giant one, and won customers' orders.

Yan Yanwen, director of the Development Department of 3D, who is responsible for the development of 3D, said: "first, we will scan the design of the upper vans into the computer through the 3D scanner, and then build a 3D data soles model through the development software.

These data were then pmitted to the 3D printer, and the rest was automatically completed by the 3D printer.

Usually two or three hours to one day, you can print the soles and heels.

It is reported that before the introduction of 3D printers, giant one introduced an advanced 3D shoe last scanner from Portugal in 2013 to implement digital automation of shoe design.

The system has powerful design function, which can realize any type of sample design, shoe color matching, different shoe last and styles can be moved.

Now the imported 3D printers cooperate with 3D shoe last scanners, so that shoe development can be completed in the computer, greatly improving the development efficiency.

According to the traditional research and development mode, a pair of new shoes must undergo design and die opening processes before production. In the past, the manufacturing process of shoe soles should be one week at the fastest time. If the actual models do not work well, they must be redesigned, and each modification will take two or three days.

The cost of opening a mold at a time is often several thousand yuan or even tens of thousands of yuan.

A good design is the beginning of success, but as the speed of product innovation continues to accelerate, the product development cycle is constantly compressed, so the use of cutting-edge technology helps mold development is imperative.

3D printing technology does not require any mold or mechanical processing. The process of development is more intuitive and efficient. Printing sole and heels takes only two or three hours.

It is of great significance to the development of shoemaking industry. The most prominent performance is that the sample development time is greatly shortened, and the accuracy of samples is improved.

Yan Yanwen said: "the mold clamping rate of soles and vamp developed by 3D technology can reach almost 100%."

3D printing is a special material accumulation process. The utilization rate of raw materials is 100%. It simply needs to operate the computer. There is no need for other manual assistance in the production process. It also shows obvious advantages in saving labor costs.

According to the introduction, the 3D printer introduced by gigantic one is using stereoscopic photochemical technology to obtain solid samples by laser photopolymerization of liquid materials.

The 3D printer has high yield, the appearance of the sample is smooth and smooth, and the pattern and sawtooth structure are of high precision.

"For 3D printers, as long as the computer can design the shape, it can be completed.

This 3D printer is powerful and can print the complete design product and its internal details. "

Yan Yanwen said.

Yan Yanwen also said that although the advantages of 3D printers are clear at a glance, the cost of polymer composites for 3D printing has remained high.

To this end, giant one also introduced the carving machine, combined with the self-developed silicone rapid prototyping technology, and applied it to the R & D design of products in a comprehensive way, and applied the technology to the extreme.


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