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"Similar" Matching Business Improves Paction Probability

2015/3/4 20:19:00 25

"Similar" CollocationOperationPaction Probability

The "similar" does not refer to clothing alone, it refers to the related products linked to clothing, just like cosmetics will sell the bowl of the mask, the shoes will sell leather shoes maintenance oil the same reason; and the clothing "similar" can be described as many, ~ although I like to wear clothing, but also with the sale of bags, belts, scarves, hats, hand ornaments and other goods, the clothing is mainly "accessories" as a supplement to the "business strategy", and practice proved that the effect is very good, although not all customers will buy one or two, but it can be said that three points, a customer will be "

Main purchase

Besides, pick one or two small pieces, because for customers, on the one hand, even if these small pieces are not in the previous purchase plan, but find that the collocation is excellent and lovable, so of course they will consider buying together; on the other hand, customers buy only one or three pieces of postage only, so they are "homeopathic".

Sometimes, even if you don't buy it, you can enjoy it as a hobby. But once you really like it, you can't stop it and want to take it for yourself. If your shop is just a single garment sales, there is nothing else, but the individual feels that the "monotonous" atmosphere is more or less "unfinished" for the customers. Of course, this is just my one-sided feeling. After all, everyone's goals, conditions and ideas are different. But as a seller, facing the brutal "market competition", trying to change a little more business ideas is to give yourself a few more ways to live. Women's clothing should be mastered by women's psychology, especially young people. They like a lot of things.

Earlier, I wrote a post of "nine great benefits of reality TV". I went to Taobao home page. I didn't have much ado about the content here. I believe I saw this sticker and my friend who acted as a reality show.

customer

Afraid that the goods are not printed, they are afraid of imitating the version and making it rough. Some of the standard model photos that the sellers can not afford to eat with people are not reliable. But my deep feeling is that the sellers themselves use reality TV, though they are imperfect, but they are genuine, simple, close, and reliable. If the picture is full of guesswork, suspicion, worry and uneasiness, it will be a discount or a lot of talking about the success or failure of the sale.

Since I have been doing more than half a year's trading, there are not many customers who doubt whether my goods are real objects, whether they are exactly the same as the pictures. This is due to the reality show. Online stores rely on trust to build mutual trust.

Reality show

It is true to publicize the clothes, but also let the customers feel the seller's personality.

Take pictures of clothes and mix with other small items.

Show your taste; in the reality show, the matching bag, the finishing touch and the shining bracelet can all co-exist harmoniously. It does not cost you much time, but such an attempt not only lets the customers feel the professionalism of the seller, but also brings unexpected business chances to the seller, and many of my small items rely on such casual collocation to "move" the customers to increase the turnover. In this respect, I have gained some results (though the effect is not very great, but after all, they give the goods a chance to show again), in this part, you can fully demonstrate your collocation skills and show.


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