A Small Strategy For Opening A Clothing Store Online
网店经营虽不到半年,但感触良多;人总是对与自己非专业或非本行但兴趣盎然的事物在一开始都充满好奇且易“一时兴起”,所以经营网店行为不乏有些是非理性和非冷静后的结果,其中部分进入者因承受不起最初困顿、艰难的“冷清”时期,出现程度不等的厌倦、疲惫甚至悔意,这其实是很正常的现象,就象攀趴“珠峰” 的勇者,也有因这样那样的原因中途放弃;完全不适的当然不可拿命去硬顶,而想品尝“成果”的,“重新调整”后可继续“再战江湖”;所以我觉得那些还充满希望、想继续靠坚持获得“成绩”的“勇敢” 者,在没有任何捷径可依的现实面前,只有多尝试、多调整、多改变,哪怕这些“举措”只有百分之一的机会,但起码给了自己百分之一的希望。
Being less than half a year's own business, it is rather reluctant to write such a "strategy" or "suggestion". It does not mean that it is too great to ask oneself. "Writing" does not mean how well the actual work is done. There is a saying that it is "high and low at hand" that may be one of its abilities. But I feel that there is still room for improvement in the "low hand" point of view.
Originality
"Listed" is a stepping stone to the level of "high eyed eyes"; the following is the clothing category as an example, and I want to express my criticism and criticism in the wrong way.
Why do you want to collect or visit your shop again? Unless you have a distinctive feature, the style of his (her) "taste"; clothing and food, cosmetics and other types of different categories, in the business style, it is best to start with a range frame, no clear direction and scope, what class and age business do, the result must be nothing, but also give customers a mess, a sense of imperfection, or even left unprofessional, and irresponsible impression.
Take clothing as an example: are you going to be a man or a woman? If you are a woman, do you choose to be a child, a young person or an elderly person? If you are a young person, do you choose to be a casual or lovely lady? If you choose to be a leisure person, do you choose cowboys or other self selected cards? If you choose a cowboy, you should choose a cowboy.
Upscale operation
Let's give an example of what I want to say, maybe everyone has different purposes, but as a seller, after all, most of the people are part time and have plenty of their own purchases. Under the conditions of time, energy and financial resources, goods are difficult to be colorful and comprehensive. Therefore, the direction and scope of business orientation can help your store move towards a gradual, solid and smooth direction.
Online shop is actually like the real market with high and low grades, different consumption levels.
customer
It will choose the corresponding grade consumption, but the problem is that the novice is very difficult to go on the upscale route at the beginning. After all, most of them start with the exploratory mentality and the market particularity of online shop sales, which makes the customers feel that they can only be good and cheap. Therefore, most of the new sellers dare not invest too much and dare not take the high-end route. After all, the rich sellers and buyers are few. If the consumption of minority groups is to win their own success, it will be a bit of a success.
The grade can be determined according to the economic situation, so that it can meet the needs of different levels, and bring more chances to the paction. For example, the clothes in the store have more than ten yuan to hundreds of dollars. When customers can not accept the price, I will recommend another shift of the same style. As a seller, the price is determined by the quality and price of the goods, and most customers also have a pair of discerning quality. They will not generalize and will "pay the price according to their quality". So most customers will not think that the price is ridiculous or the &r is suspected. So I personally think that if conditions permit, clothing business is best prepared.
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