Clothing Display: Understand Fashion Information

With the popularity of the concept of "clothing store display" in the past two years, many domestic display training institutions have sprung up and made different interpretations of clothing display, some of which focus on the classification of display as beautiful and good-looking! In fact, there is a serious misunderstanding between this theory and advocacy. The most important feature of fashion is that it is constantly updated and changed. Without change, there is no fashion. One of the purposes of display is to accurately and clearly show these changes. The display scheme and technique should also aim at promoting popularity.

current latest fashion Fashion styles and colors need not be created by fashion designers or by a country with traditional fashion culture; Instead, by assembling one or two smart marketing departments, you can hype a brand into a popular brand and artificially create a popular style. This popularity affects all clothing and accessories, whether T-shirts or sneakers, can become fashionable objects. Therefore, the fashion industry is a combination of market operation and design. Success or failure depends mainly on the matching relationship between the two.

So, for clothing As an experienced exhibitor, the display of the store will not start at once, nor will it attract customers' attention only through some display style gimmicks, but will first take the recent sales data of the store Inventory Data . Order data is called out for in-depth analysis, to understand the sales speed of new products and their corresponding inventory, and to judge the life cycle of their products through the seasonal changes in the region, so as to determine the main product series and promotion series.

At the same time, communicate with the store manager to understand the feedback of customers on each product after the launch of the new product, analyze the reasons for the best-selling and unsalable products, and then find the "selling points" of unsalable products in the life cycle again, and carry out the prominent "display expression" of the product; Of course, it is also necessary to carry out research on nearby competitors to learn about their new products, their main product features and display plans, including what are the highlights of competitors A, B and C; Finally, it is necessary to make a true analysis and judgment on the main customer flow direction, customer flow, customer entry line and other factors of the store.

After the above preparations are completed, the excellent and experienced exhibitor has a mature display planning plan in his mind. What does the clothing store advocate? What is the theme? What selling points are highlighted? What series is the focus? What series are promotions? How does the window respond to the theme? The display work of the clothing store can be initially completed only after the professional expression of display methods and clothing matching by the display and display masters. The display mode that only pays attention to beautiful techniques cannot really help the sales and profits of clothing stores.