Clothing Shop Display Is Not Just Good-Looking.

Beauty is not the fundamental purpose of display. The function of display is to increase sales and reduce inventory. Most customers buy clothes from shops not only by being attracted or liked, but also by the price performance of costumes, the relevance of clothing, and the theme of clothing.

Therefore, Chen should not only understand aesthetics, ergonomics, color science, but also practice in clothing enterprises for many years, fully grasp all aspects of clothing design, production and logistics, as well as the characteristics of clothing sales, such as: life cycle, smooth, flat, unsalable, corresponding storage analysis.

When Chen Li is doing the overall layout plan, the theme of the product design plan is the principle that must be observed.

To understand the company's annual market development plan, we should understand the following aspects: increasing the number of shops; expanding the number of single stores; improving the growth rate of single stores; discount promotion, gift giving, VIP customer management plan, regional orientation plan, price adjustment plan, advertising and media publicity plan, and last year's quarterly data.

When fashion designers are doing the new season product design, Chen Li is not waiting, but should always be aware of the ideas and progress of fashion designers. At the same time, he will launch a new season terminal display plan.

Brand Quarterly

Orders are usually more varied and sometimes more than 100. Besides, the ingredients of fabric, the quantity of orders, the arrival date, and the direction of fabric design are all the information that Chen must master.

It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc..

With this information, the fabric market, the fabric and clothing, and the general layout and conception of the store came into being.

In the process of display planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.

Do fashion designers not have a color scheme when they are designing clothes? Yes, fashion designers will have a set of designs when designing clothes.

Matching scheme, but there is only one set.

As a teacher, only one matching scheme is far from enough, because the fashion designer's collocation plan is not always able to deal with the actual situation of all stores, and is not necessarily recognized by the market. The first reaction is to change the display to promote sales. This is the time when Chen's second plan and third plan will show his talents.

It can be divided into two categories, one is better selling stocks, the other is bad selling stocks.

There is no need to worry about selling stocks. The key lies in slow-moving stocks.

How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers.

Mr. Chen has the responsibility to reduce garments inventory for his company through his two exhibition collocation and portfolio design.

For example, we should increase the combination and matching scheme of jacket and accessories, increase the matching of trousers and the function of accessories.