WAL-MART, Wumart And Other Supermarkets Take Advantage Of The Market Share.

< p > CPI continued to rise, < a href= "//www.sjfzxm.com >" retail industry < /a > net profit narrowed, supermarket prices seem to be reasonable.

However, the fact is that supermarkets, including WAL-MART and Wumart, have lowered the regular selling price of many commodities.

The reason behind this move is that supermarkets face the impact of the electricity supplier and take the market share gradually eroded.

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< p > < strong > low price normalization < /strong > < /p >

< p > discount is the most commonly used way of promotion in supermarkets.

Generally speaking, the period of promotion for each large poster supermarket is 14 days.

However, with the change of consumption environment, the role of short-term price reduction is becoming weaker.

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< p > a senior domestic supermarket manager revealed that in the past, sales during the promotion period were relatively uniform, but now the stamina is getting worse and worse. 70%-80%'s sales were completed three or four days before the promotion.

Too much reliance on the price difference between the original price and the promotion price drives sales, which results in the high price of the original price.

With the openness of price information and the gradual maturity and rationality of consumers, squeezing the moisture in commodity prices, reducing the retail price of commodities is the most effective way to stimulate sales.

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< p > reporters found in WAL-MART's store that the price of goods was erected with a clear sign of "saving the heart". Compared with the original price, the implementation of the "save the heart" price was over 15%, and some goods even dropped by 40%.

The price reduction period of these commodities ranges from four weeks to six months.

In order to prevent looting, 10 copies of each commodity are restricted.

In addition to the fast moving commodities, the "really cost-effective" promotion of vegetables and vegetables, and cheap vegetables are also measures to enhance the price advantage of the fresh food sector in WAL-MART.

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Shortly before P, the price of the 5000 commodities was lowered by the Wumart supermarket. The average price range of the products was between 5%-8%, and almost all the products with high market awareness were covered.

At present, Wumart has also established a cooperative relationship with the third party research institutions, and conducts monthly commodity price market surveys in order to maintain low prices.

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< p > < strong > test supply chain < /strong > /p >

< p > the profit margin of the supermarket industry is not more than 5%. How does it not damage the profitability of enterprises in the long run? In the view of the industry, the supermarket's ability to control the upstream supply chain determines the price range of the terminal products.

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< p > WAL-MART revealed that buyers should first observe which brands and products are loved and needed by customers, and then discuss with the well-known brand suppliers about large-scale combined mining in the whole country so as to get long-term competitive prices and realize the price validity period of four to six months or more.

These commodities are purchased centrally, pported to WAL-MART distribution center, and sent to stores again.

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< p > Wumart is also directly butting with manufacturers to reduce intermediate links and get lower commodity prices through large-scale procurement.

Its relevant person in charge disclosed that, overall, the profit rate was falling, but the small profits and quick turnover brought about an overall profit increase.

At the same time, it also forces itself to improve the management ability and minimize the controllable cost.

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< p > < strong > grab market share < /strong > /p >

Under the influence of < p > < a href= "//www.sjfzxm.com/news/index_f.asp > electricity supplier < /a >, the traditional sales promotion mode has been unable to effectively pull the passenger flow.

In the face of the market share that is constantly being eaten up, the low price under the guarantee of quality seems to be a powerful means to regain the passenger flow.

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< p > WAL-MART's low price strategy is unsatisfactory. It has been defeated by Canadian supermarkets and Target.

Moreover, WAL-MART (Canada)'s online retail sales grew rapidly at a high rate of 134%.

In the first quarter earnings report, WAL-MART revealed that the company has expanded its grocery sales market in Canada, and has achieved success in the competition with supermarkets to compete for market share. Its weapon to defeat competitors is to beat customers at low prices.

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According to data from Kantar Worldpanel, a consumer research firm, P is also the first place in Beijing to get penetration and customer loyalty.

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< p > in the industry view, < a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a > share and low price strategy complement each other.

The market share is high, and suppliers can achieve more large-scale sales through their channels. Therefore, lower commodity prices can be given.

Cheap goods in turn help retailers get more consumers.

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< p > Nelson's report shows that in the first quarter of this year, the optimism of Chinese consumers on their personal economic status and employment prospects declined compared with a year ago, but consumers had an optimistic and positive attitude towards the overall economy. The Consumption Willingness index rose to 39 points, the highest level since the three quarter of 2010.

In this case, the low price strategy seems to be more popular.

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