Sports Brand Lift Jerseys War Nike Will Surpass Adidas For The First Time

The P four annual World Cup is also a competition of sports brands competing for matches.

According to foreign reports, in this year's Brazil World Cup, Nike will surpass Adidas for the first time and provide more jerseys for more teams.

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< p > > in the < a href= "//www.sjfzxm.com/news/index_c.asp" > World Cup < /a >, Nike's "Messi" will fight against Adidas's C Luo.

Spain and Brazil will be the two most popular teams in the world cup. They will be playing in Adidas and a href= "//www.sjfzxm.com/news/index_c.asp" Nike /a.

These two sports brands in the World Cup "ball game war" is also worth competing for billions of dollars worth of football equipment consumer market.

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< p > two brands claim to be the industry leader, but some analysts believe Nike is rapidly increasing its influence in some key global soccer markets.

According to Nike, football will overtake basketball as its most profitable program, and Nike grew up as a global sports giant by basketball.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Adidas < /a > from Germany has long enjoyed an advantage in football and is an official sponsor of the world cup.

The company claims that they will dominate the world cup.

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Nike, Nike, which has the largest sales volume among many sports products, only entered the football field in the 90s of last century, but its progress was amazing.

In the Brazil World Cup, Nike will provide 10 teams with shirts, namely, Australia, Brazil, Croatia, England, France, Greece, Holland, Portugal, South Korea and the United States.

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< p > the number of teams sponsored by Adidas decreased from 10 in the last World Cup to 8, namely, Spain, Argentina, Columbia, Germany, Japan, Mexico, Nigeria and Russia.

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< p > for businessmen, the exposure rate means everything in the world cup, and the players' boots are also noticeable.

Nike has sponsored Argentina star Messi and his team mate Iniesta in Argentina will also wear the brand's boots in the world cup.

C Luo Ze is the spokesman for Adidas. He and Uruguay shooter Suarez will use the brand sneakers.

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< p > Nike releases hypervenom series new soccer shoes and fuelband smart fitness wristband products, Adidas also introduces new running shoes and running training smart watches and other products, and will launch new football shoes with soccer superstar Lionel and Messi.

In addition, Adidas released the first knitted fabric football shoes, and Uruguay star Lewis Suarez will debut this week next week.

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In the first half of fiscal year 2014, Nike's sales of footwear in Western Europe rose 21%, and the number of pre order orders increased by 26%. The situation was gratifying, but the report was also vigilant. At present, the situation of the European money market has not been improved, the inflation rate is low, the European debt crisis is far from being tied up, and the overall consumption expenditure continues to slump.

If that is the case, Nike's sales in Europe will be affected.

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< p > according to the second earnings report issued by Nike, Nike has changed its strength in the Chinese market last year, with sales rising 5% and orders increasing by 4%.

According to the research and markets survey, it is estimated that the composite annual growth rate of China's sports shoes market from 2013 to 2018 is about 9.5%.

Brands like Nike and Adidas account for only 20% of China's market share.

If Nike changes its strategy according to the preferences of Chinese consumers, it will gain greater market share in China.

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