Giordano'S Poor Business Will Promote Popular Brands.

< p > Giordano announced its performance last year, excluding the special sales revenue recorded the year before. The core net profit was 660 million yuan, down 3% year-on-year and 0.24 yuan at the end of the year. Giordano's business in the mainland, Hongkong and Taiwan continues to be weak. In order to activate the mainland business which has no improvement for a long time, the group will launch a cheap brand to attack the popular market, while the main brand Giordano will go to a higher level. < /p >
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< p > at the end of December last year, the business volume of < a href= "//www.sjfzxm.com/news/index_c.asp" > Giordano < /a > was 5 billion 850 million yuan, a slight increase of 3% per year, mainly because the sales volume of the Middle East acquisition project has been fully accounted for. In the 2012 fiscal year, only a href= "//www.sjfzxm.com/news/ index_c.asp" > acquisition "/a" was completed, and the sales volume was 2 months after completion. If we look at the core business performance alone, the overall same store sales will drop by 2%, and sales in the two major markets in mainland China, Hongkong and Taiwan will decline by 9% and 2% respectively. < /p >
< p > < strong > sales in the same store in the mainland dropped 6% < /strong > < /p >
< p > sales in the mainland of China were particularly dismal, and same store sales fell by 6%. Liu Guoquan, chairman and chief executive officer, said that the business in the first two months of this year was worse than last year, partly due to the "hot and cold" weather, which led to bad sales. He expects business to improve after launching a series of new products in late 3, but the market environment in 2014 is still expected to be difficult. < /p >
< p > Giordano continued to integrate its mainland business in the past. Last year, 82 stores were closed, mainly for franchised stores. Last year, group inventory turnover lasted for 82 days, increasing by 8 days per year, but the rate of new goods improved from 49% to 61% this quarter. < /p >
< p > Liu Guoquan said that this year plans to open 200 to 250 stores in the mainland, including the introduction of a cheap brand Beau Monde (BM), the product price is only three or four of Giordano, that is, the average is 29 yuan to 99 yuan, he expects that before the labor day can open 20 to 30. < /p >
< p > < strong > this year the mainland intends to open at least 200 stores, < /strong > < /p >.
< p > Liu Guoquan said, BM is returning to "Giordano in 1988", "style is basic, loose body less." He said that in the past, Giordano quickly expanded the mainland market, and chose some inappropriate a href= "//www.sjfzxm.com/news/index_c.asp" > sales channel < /a >, including Carrefour, Walmart and other supermarkets. In the future, "Giordano" is not aimed at the mass market, it will go to a better location, and supermarkets will mainly sell BM products. < /p >
< p > because of weak business, Giordano shares fell back from last year's high position, and yesterday's latest report was 5.12 yuan. Zheng Yutong, the founder of the new world, has made 12 shares in Giordano since May 2011. The purchase price is between 4.81 yuan and 7.13 yuan, but no increase has been made since June 2012. < /p >