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Shanghai Spring Wedding Show: Boosting China'S Design And Cultivating Domestic Wedding Dress Brand

2014/2/24 16:10:00 52

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< p > > "when spring blossoms, it is the day to marry you" - as the "weathervane" and "barometer" leading the Chinese wedding industry at the beginning of the 2014 horse year, the two annual "China Shanghai international wedding photography equipment exhibition and international children photography, theme photography and photo album Exhibition" will be held on from February 24 to 27, 2014 at the Shanghai World Expo exhibition hall (1099 Shanghai Pudong New Area National Exhibition Road).

The exhibition is on display at a scale of 90000 square meters and a new record high, attracting more than 650 exhibitors from famous brands at home and abroad. The exhibits are divided into nine main exhibition areas, covering not only the products of various areas of portrait photography, but also the upstream and downstream of the wedding industry chain, and the introduction of one-stop shopping platform, such as wedding planning and customization, and honeymoon tourism customization.

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"P > > strong > personalized private customization" and "integrated resource one-stop service" will become the direction of industry development < /strong > < /p >


< p > according to statistics, there are nearly 5 million 500 thousand practitioners engaged in portrait photography service nationwide, including wedding photography, personal portrait and children photography.

With 85 of higher education entering the age of marriage, personalization and private customization will become the key words of industry demand.

Nowadays, new people are more and more eager to find creative professional photography team to shoot their own wedding photo, and move the photo scene from home to overseas, such as Honeymoon Wedding photography, and more attention to the wedding ceremony on the same day with photography, recording the most fortunate day of life in memory.

The 3 exhibition hall of the exhibition will focus on 2014 wedding theme samples developed by professional photographer team. It will become the most popular exhibition area on the first day of the exhibition.

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< p > at the same time, with the continuous development and improvement of the wedding industry, the integration of the upstream and downstream industry chain will be an important trend in the development of the industry.

At present, a group of wedding services such as wedding photography, wedding banquet, honeymoon, wedding dress, wedding planning and other one-stop wedding services have gradually emerged to provide consumers with one-stop wedding services.

To this end, the exhibition actively cooperate with the development of the industry, in order to promote the development of enterprises in the direction of homogeneity and multi brand operation, the first wedding planning and tourism customization section was added to provide a high-quality platform for the integration of industry resources.

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< p > < strong > boost China's design and develop the brand of domestic independent wedding dress. < /strong > < /p >


< p > China's wedding dress industry started from the foundry. At first, it did not pass the < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > a target= "_blank" href= "target=" > designer < < > to make the industrial chain of clothing creation.

But with the accumulation of material, contacts and suppliers, as well as the growing strength of Chinese fashion, a number of well-known domestic foundry enterprises, such as Chaozhou, Fujian and Xiamen, began to explore and create the national independent wedding dress brand, such as La Sha Rui La Charri, Carl KAL, La Baoli Labbery, Abbiati Beady, Ming Rui Famory, Wei Guang Jia Nan WGJN, and so on. After two or three years of cultivation, it has achieved initial success.

The swaying trailing, flashing perspective, sparkling crystals, exquisite fabrics and smart feathers, these beautiful elements that only appeared in the big show, became the "key words" of these new brands in 2014. The exhibition hall 2 will show 2014 beautiful new styles for every bride.

In addition, the lovely little flower wedding dress market is slowly emerging.

There was no perfect market supply system for flower boy dresses, mostly from the costume market and few reliable brands.

In recent years, many wedding dress brands seem to be aware of this brand market vacancy. At this exhibition, wedding dress enterprises from South Korea will bring lovely designs and exquisite workmanship.

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< p > < strong > the second child policy has great potential for children's photography market. < /strong > < /p >


< p > with the implementation of the spirit of the "second child" policy launched by the Communist Party of China throughout the country in the third Plenary Session of the 18th CPC Central Committee, the enterprises engaged in children's photography industry have innovated their thinking and integrated all kinds of high-quality resources. From the full moon, 100 days of sunshine, Zhou Suizhao, children's photo to the age of one year old, we can say that the development of children's photography is accompanied by the opening of China's second child policy.

At this exhibition, the children's photography exhibition hall, located in exhibition hall 3, introduced children's photography from Korean concept, < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > and Korean children photography technology, greatly improving the service accuracy of domestic children photography enterprises.

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< p > in addition, the exhibition will also hold a series of activities such as "the exhibition of Chinese portrait photography society 30 years exhibition", "the elegance of the Chinese fashion dress Development Summit Forum" and the "2013 business service Portrait Photography Service Star Tour Lecture" and so on.

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