Shanghai Textile Company'S Acquisition Of Danish Metropol50% Shares

On the afternoon of January 28th (P), from the Danish Consulate in Shanghai, the textile group of Shanghai (hereinafter referred to as "Shanghai textile") reached a cooperation agreement with the Danish Fashion Company Metropol, and the textile company of the Republic of Korea will acquire Metropol 50% shares.

< /p >

"P", according to the Danish Investment Bureau, the cooperation will focus on the exchange of fashion design and the sharing of sales channels.

Metropol will help Shanghai textile locate and promote its own brand in the European and American markets.

For Metropol, Shanghai's rich textile products can expand its product categories, and Shanghai textile's advantages in purchasing and manufacturing can also benefit Metropol.

< /p >

< p > China and Denmark both have high hopes for this cooperation.

Zhu Yong, President of Shanghai textile industry, said: "we can join hands in many ways."

"We are very much looking forward to this cooperation.

We are very much looking forward to this cooperation.

Our partners are very professional in all fields of supply chain, especially in production, retail and marketing.

Metropol CEO Tommy Hyldahl said.

< /p >

< p > data show that Shanghai textile is China's large "a href=" //www.sjfzxm.com/news/list.aspx "Classid=101112107107" > textile fashion < /a > group, which has a complete industrial chain and integrated industry, trade and service as one.

Metropol is a pioneer of Scandinavian fashion and home design. Its 5 main brands cover more than 1500 stores worldwide.

< /p >

< p > in recent years, Shanghai textile has actively promoted the internationalization process, and cooperation with Metropol has enabled the company to succeed in Europe.

Shanghai textile looks at the design advantages of Metropol and the operation experience of European costumes, while Metropol is the rich experience and channel of Shanghai textile in the Chinese market.

The two sides will explore the possibility of jointly developing and promoting the Nordic clothing brand "NORR" in China under the name of Metropol.

< /p >

< p > Danish design is world famous.

High quality, simple and practical design genes flow in Danish blood. This inspirational country has produced a large number of world-class designers.

In addition, Denmark has excellent geographical location and can be covered by Denmark to the vast market of central and Northern Europe.

Danish Minister of trade and European affairs Nick H? Kkerupp welcomes a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107101" > Shanghai textile > /a > to Denmark.

< /p >

< p > "fashion and creative industries account for 10% of Denmark's exports. We believe that China will become the largest market in the world in the next few years.

I am very glad that the Danish Investment Promotion Council has promoted the cooperation between Shanghai textile and Metropol. This win-win combination has set up another model of cooperation in the field of fashion and creativity in China.

The Minister of Nick H? Kkerupp commented.

< /p >

< p > now Shanghai textile seize opportunity, through design cooperation in the < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > overseas investment < /a > in the wave of grasp the core of the industry, further optimize the brand advantage, and develop channels for its own clothing brand.

In the course of this cooperation project, Danish Investment Promotion Bureau staff continued to follow up, to bridge the two sides, analyze and solve problems, and effectively contributed to the acquisition.

Metropol entered the East through cooperation with Shanghai textile (Group) Co. Ltd., reflecting the increasing desire of Danish enterprises to bring design advantages into the international market.

The Danish Investment Promotion Council is willing to provide free professional consulting services to more Chinese enterprises wishing to invest in Denmark.

The joint efforts of all parties in the field of design will add a great deal to the trade between China and Denmark in 2014.

< /p >