The Ministry Of Commerce Has Introduced Measures To Support Retail And SME Development.

Strive to make the electricity business volume exceed 18 trillion in 2015, and retail sales account for more than 10% of the total retail sales of social consumer goods. In November 21st, the Ministry of Commerce announced the "promotion". Electronic Commerce The implementation of the application (hereinafter referred to as the "opinion") has launched ten major measures to promote the development of e-commerce.

The opinion points out that by 2015, e-commerce has become an important way of circulation of social goods and services. The amount of e-commerce transactions exceeds 18 trillion yuan, and the amount of import and export trade achieved by electronic commerce will reach more than 10% of the total volume of import and export trade in that year. The net sales volume is equivalent to more than 10% of the total retail sales of social consumer goods. The proportion of e-commerce applications by Enterprises above Designated Size in China is more than 80%, and the scale of e-commerce service industry will be enlarged, industrialized and standardized. On the 22 th of 11, the Ministry of commerce also held a "video conference on cultivating market growth points and expanding consumption work" (hereinafter referred to as the "consumer work conference"). The total retail sales of consumer goods increased from 9 trillion and 400 billion yuan in 2007 to 21 trillion yuan in 2012, an average annual growth rate of 17.5%, and the contribution rate of consumption increased from 39.6% to 51.8%.

"Opinions" pointed out that we should guide the healthy and rapid development of online retailing. To guide online retailers to optimize supply chain management, enhance customer experience, support the online retail service platform to further expand the scope of coverage and innovate the service mode; support the traditional circulation enterprises such as department stores, chain enterprises and specialized markets to develop e-commerce by relying on the advantages of offline resources. Retail enterprises And traditional circulation enterprises launch various kinds of online shopping promotion activities aimed at promoting network consumption.

"Opinions" pointed out that the promotion of cross-border e-commerce innovation applications. We will actively promote the innovation and development of cross-border e-commerce and enhance the scale and level of cross-border e-commerce. It also provides necessary policies and financial support for production enterprises and foreign trade enterprises, especially small and medium-sized enterprises, in utilizing cross-border e-commerce to develop foreign trade.

We encourage the development of cross border e-commerce in various modes, and explore the development of cross-border e-commerce B2B import and export and personal import from overseas enterprises (B2C). Accelerate the construction of cross border e-commerce logistics, payment, supervision, integrity and other supporting systems.

The opinion encourages e-commerce enterprises to "go out". Support domestic e-commerce service enterprises (including third party e-commerce platform, financing guarantee, logistics distribution and other service enterprises), "go out", set up service agencies outside the country, improve warehousing and logistics, customer service system construction, and achieve strategic cooperation with overseas e-commerce service enterprises; support domestic e-commerce enterprises to establish overseas marketing channels, reduce the cost of channels, and create their own brands. Support regional cross-border (border trade) e-commerce development. We should support the border areas to select key trade areas, establish e-commerce service platform for neighboring countries, and guide and support e-commerce platform enterprises to set up professional platforms in border areas to serve border trade.

Opinion is encouraged. Small and medium-sized enterprises Electronic commerce application. Guide SMEs to use information technology to improve management, marketing and service levels; encourage small and medium-sized enterprises to use e-commerce platform to carry out network marketing, expand the market inside and outside the country; encourage small and medium-sized enterprises to carry out joint procurement on e-commerce platform, reduce circulation costs; support the development of e-commerce platform of the third party, promote the application of e-commerce in small and medium-sized enterprises; support the innovation of financial services in the field of e-commerce, broaden the financing channels for SMEs, support public service platforms and service organizations for small and medium-sized enterprises, and strengthen technical support and personnel training services for small businesses in the application of e-commerce.