Jiang Juan Talks About Unique Business Philosophy

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > royal family home textile < /a > is located in Haimen cluster, but home textiles has not been the main industry development of the crown prince.

The Crown Prince Group is a cross-border business group integrating home textiles, hotels and electrical appliances.

Haimen locals know the "Mai Mai appliance" operated by the crown prince group. According to the understanding of the more than 20 years of the operation of the state's Maimai appliance, it has settled in the top three position in the Nantong area.

In 2011, Jiang Juan, chairman of the crown prince group, began to pay attention to home textiles. After a small test in 2012, it had a 40% growth rate in the recognized industry year of difficulty.

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< p > this has aroused the concern and confidence of the chairman, "a href=" //www.sjfzxm.com/pioneer/ "Jiang Juan" /a ".

Jiang Juan is an old manager who has been struggling for 20 years in the household appliance industry. He has a unique sense of smell for business opportunities.

Just beginning to contact the royal household textiles as a newly established Brand Company, it is now discovered that the accumulation of the industry behind the crown prince has its own unique way of management.

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< p > > in the 2013 autumn and winter new products conference of royal household textiles, Jiang Juan put forward a business mode that is different from the a href= "//www.sjfzxm.com/news/index_c.asp" > the home textile industry < /a > the old routine: the designated area of the country, gathering resources to support, find the general agent cooperation system with resources, the franchisee unified chain mode, the branch operation mode, and the direct shop trusteeship responsibility mode.

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< p > this gives the reporter a bright look. The designated area supports and looks for the general agent and the franchised agent who have the resources. It is a mature mode of operation in the home textile industry. The mode of branch operation proposed by Jiang Juan is a mode of operation gradually evolved in recent years.

The most noteworthy one is Jiang Juan's "direct mode of store trusteeship".

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< p > Jiang Juan's business model evolved from the household appliance business. With years of experience and resources in home appliance retailing, she has worked out different business models in the industry.

Jiang Juan said the "direct marketing mode of trust management" and the clothing industry in recent years has been prevalent in the "brand hosting mode" has the same effect.

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< p > Jiang Juan said that the future operation will not only enlighten the operation mode of household appliances, but also the mature channels and sales personnel strength of home appliance retail, and have confidence to do well home textiles.

Reporters also found in the interview that home textile enterprises are cautious about direct sales from the past, to the crisis now, but to stabilize the enterprise's mind. To develop the sales mode of home textile direct sales is a powerful policy for some small and beautiful enterprises to stabilize the market.

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