Sichuan Leather Industry Actively Implements Brand Development Strategy

In order to promote the implementation of brand development strategy in leather industry of Sichuan Province, Sichuan Leather Industry Association has taken various measures to actively promote the brand building of leather industry.

1, adopt various ways and channels to cooperate with Chengdu Wuhou District to strengthen the overall publicity of the regional brand of "Chinese women's shoes capital", and further enhance the visibility and reputation of Sichuan footwear products.

2, cooperate with Chongzhou and Jintang to participate in the propaganda, consultation, construction and investment promotion service of "China Women's shoes capital", Chongzhou shoe industry base and Jintang shoe base, so as to promote the cultivation and construction of leather special economic zone brand in our province.

3, continue to recommend footwear manufacturers in Chengdu and Ya'an to actively declare and strive to create famous trademarks, famous brand products, national inspection free products and well-known trademarks in China, and further promote the brand creation of leather industry in the province.

4, actively assist the China Leather Association's "dermis logo" promotion work. In July 2007, the United China Leather Association held a "leather logo" working conference in Chengdu to further enhance the brand awareness of leather enterprises in our province and the market competitiveness of leather products.

5, in order to give full play to the advantages of the Sichuan leather industry, promote the Sichuan leather industry to be bigger and stronger, guide the association leather chemical branch to formulate the "Sichuan skin brand" promotion plan and measures, and gradually implement it.

6, to promote the brand strategy work of leather industry in our province as a whole, and further enhance the brand awareness of shoe manufacturers in the whole province. The association will continue to improve the selection of "Sichuan famous shoes".

This year, we applied to the provincial Economic Commission and the provincial Civil Affairs Department to reserve the appraisal work so as to successfully implement the brand strategy of leather industry in our province.