Quanzhou Shoes And Clothing Enterprises Take Advantage Of The Torch To Carry Out Olympic Marketing

Quanzhou enterprises with a keen sense of smell have not missed any Olympic marketing opportunities.

At the moment, the torch relay in full swing has become the magic cube of the enterprise's brand strategy in the Olympic context.

With the spread of the holy fire in China, many springs enterprises have begun to follow the torch to start.

A few days ago, as an Olympic torch bearer in Yunnan, Ding Wu took the tenth torch and won the spotlight in Kunming.

Another identity of Ding Wu is the president of Quanzhou 361 degree. In sports brand competing for the Olympic Games today, the meaning of Ding Wu represents another extension of the Olympic strategy.

Ding Wu was the farthest entrepreneur of the Quanzhou entrepreneur, the torch bearer. Zhou Shaoxiong, chairman of the seven wolves, had completed the first appearance of the Quanzhou entrepreneur in the torch relay at the FuZhou Railway Station. He admitted that the Olympic torch relay was the greatest experience of his life.

At a broader level, the torch relay is also a good opportunity to promote the image of the seven wolves.

Later, in Shanghai, Zhao Peng, vice chairman of Yanjing Huiquan beer Limited by Share Ltd, also won the torch in the relay. This is the first appearance of famous brands in other industries in Quanzhou except for sports goods industry.

Similarly, the torch bearer strategy, as well as Anta, XTEP, Heng An, xunxing, in Quan Zhou Railway Station's pmission activities, Ding Zhizhong, Ding Shuibo, Xu Shuishen and Gong Songlin respectively represent their respective brands to raise "auspicious clouds". This has become a hot spot for all media publicity, virtually bringing a comprehensive improvement to the corporate image.

Without the torch bearers, Quan Yang did not miss the great effect of the torch.

They indirectly squeeze into the Olympic torch marketing platform through new product launches, auctions and sponsorships.

When the Olympic torch was successfully lit at the ancient Olympic site, Luo Xuejuan, the first Chinese torchbearer and Athens Olympic swimmer gold medal winner, lifted the torch, and played cards (China) Limited in time to play the slogan of "I fight to win China", officially signed the National Olympic team, and indirectly publicized one by the torch effect.

Lu You put "Torch" and "auspicious cloud" into the new product design. The Qipai group chose a ceremony to deliver the torch to the Beijing Olympic Games in the autumn and winter new product launch ceremony in 2008. It conveys commitment and confidence by the dealer representatives to the torch bearers of symbolic responsibility and mission.

The better action took place at the fundraising scene of the Fujian Wenchuan love pass. Li Shanshan, the Olympic torch bearer, donated the torch to raise money.

The Fuma group immediately took the "love bar" and photographed the torch of the auspicious cloud with 1 million 90 thousand yuan. All the money was donated to the earthquake stricken areas in Sichuan.

The industry believes that these leveraging the torch to create marketing behavior, indicating that the brand management of Quan enterprises is more prosperous.