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The Network Camp Has Also Become A Battleground For Clothing Enterprises.

2013/2/28 17:42:00 6

Fashion Sales ModeFashion IndustryFashion Brand Publicity Mode

Less than P, a hundred years of family life, three generations of grandparents and grandchildren in the small towns of Italy are making their own handicrafts. Zegna is always a delight to the outside world. Former US President Clinton, former French President Mitterrand and Prince Charles of England have shown Zegna in public. This is also an anecdote to attract the media. < /p >
"P > Zegna" has a relationship with "nobility". < /p >
< p > but wine is also afraid of deep alley. < /p >
For a long time, exclusiveness has made the fashion industry a symbol of luxury and status. The trend of fast consumption and the classic high-end a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > fashionable /a > /a seems to forever maintain the distance between the Han and the Chu River, and blossom in every field but never meet with each other. By twenty-first Century, this line is bound to be broken. < /p >
< p > with the rise of new media, the effectiveness of information has become an advantage that traditional media can not achieve. The exclusivity of fashion faces unprecedented challenges. It was only a minority gathering that turned into a global carnival. < /p >
< p > think of Burberry, people think that this is a century old classic brand. What is unexpected is that such a "classic" brand will display its a href= "//www.sjfzxm.com/" fashion show /a by the latest 3D technology. < /p >
< p > April 13, 2011, Burberry held a grand event on the theme of "Celebrating British music, technology and fashion" at the 2000 square meters studio of Beijing TV station. Through the use of advanced holography and digital projection technology, Burberry has provided a unique fashion show for the 1000 guests on the scene. The event was broadcast live online through the official website of Burberry and over 200 cooperative websites. < /p >
< p > Burberry in Beijing, the hologram 3D fashion show, the virtual model and the real model alternately appear, which makes the fashion world an eye opener. In the movie world, when 3D technology is in full swing, the fashion circle has become the biggest fan of new technology. It is too early to deduce fashion from art to a technology, to be more fashionable or even tedious. < /p >
< p > > many a href= "http://sjfzxm.com/news/index_f.asp" > brand < /a > not only has regular traditional propaganda and competition mode, but also the latest network camp has become a battleground for the military. Top brands such as Burberry, LouisVuitton and Gucci have been released to the world in the last few seasons. No need to go to the scene, fans from all over the world can get to know the latest series in real time. The traditional show is limited and the network extends the exhibition space. This is no doubt a cheap but effective propaganda medium. The topic of rapid manufacturing has become a common method of marketing mode in the increasingly depressed market. The unlimited resources provided by the Internet seem to be understandable by brand utilization. The secret of traditional fashion show has been torn apart by the Internet, and the exclusive sense of high fashion has also weakened. < /p >
< p > micro-blog has also become one of the new media for the dissemination of luxury goods. Wang Yi thought, "luxury is an object. When people buy luxuries, they are not only goods, but also a kind of value in spirit, emotion and social identification. Micro-blog platform has a natural return to the personality, from the Internet initially stressed that the Internet is an open personality free tool, but the real realization of personality, a consumer personality, a brand personality, or micro-blog began. < /p >
< p > Gucci and Louis Vuitton took the lead in entering micro-blog to publicize and open up various brands of windows. < /p >
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