The Market Structure Of Children'S Wear Has Changed Dramatically, And The Pace Of Luxury Brands Has Accelerated.

The rapid expansion of the market P greatly stimulated the desire of global luxury companies to expand.

In 1992, Louis Weedon's first store opened in China.

Next, chanel GUCCI, Dior, Hermes, Armani all followed each other.

Today, luxury brands have turned their eyeballs into the Chinese children's wear market, and want to share a share in the Chinese children's wear market.

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The rapid expansion of the market P greatly stimulated the desire of global luxury companies to expand.

In 1992, Louis Weedon's first store opened in China.

Next, chanel GUCCI, Dior, Hermes, Armani all followed each other.

Today, luxury brands have turned their eyeballs into the Chinese children's wear market, and want to share a share in the Chinese children's wear market.

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< p > currently known Hermes (Hermes) children's wear, LV children's wear, Dior (Dior) children's wear, Burberry (babboli) children's wear, Gucci (Gucci) children's wear, Armani children's wear, D&G children's wear and so on have already begun to do children's clothing business, occupying children's wear market, and have launched many children's clothing styles.

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< p > there is profit in the market. Meanwhile, the distribution of children's wear in China is 50% of the total share of children's clothing manufacturers in China. At most, only 30% children wear brands, and they get together in 123 kinds of urban markets. 70%, children's clothing is in a state of no brand. The current pattern of Chinese children's wear brand market is roughly that domestic and foreign brands account for half of the domestic market.

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< p > now luxury brands also value children's wear market. In China, a market share of luxury luxury children's clothing is monopolized by foreign brands.

The brand of luxury children we define is almost exclusively foreign brands.

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Less than P, domestic brands have a long way to go to build a children's wear luxury brand due to their lack of brand awareness and brand equity.

Nowadays, the famous brand children's clothing in the market, such as barabbala children's clothing, the brand of children's clothing, the brand of children's clothing, the brand of children's clothing, the red, yellow and blue brand children's clothing, and the green box brand children's clothing which are sold in the Internet, can be regarded as the middle and high end brand of children's clothing, but it is far away from the children's series of children's wear that is derived from the international luxury brand.

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Less than p yuan, such as Baby Dior, a knitted sweater children's clothing at more than 3000 yuan, the basic winter clothing is at least 6000 yuan or more.

If Chinese and foreign brands can be equally divided in high-end children's clothing, Chinese products have yet to achieve zero breakthroughs for luxury children's wear brands.

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