"Fast Fashion" Clothing Must Have "Three Piles".

At present, China is in the process of transformation. Clothing industry Three "specious" and "brisk" appeared. fashion The concept is directly related. Since it is a specious problem, it needs both theory and practice.

　 Is culture the vassal of the clothing industry or the soul of the industry?

Re recognition of the cultural character of garment industry

Why do we need to "re recognize"? Because the cultural character of the garment industry is the premise of transformation and upgrading and mode transformation.

We used a costume culture revolution to get the recognition of the personality of the garment industry. In the 10 years of the 80s of last century, China's clothing industry, along with the ideological liberation movement, consciously and unconsciously carried out a costume culture revolution. This dress culture revolution is not a rural encircling the city, but a city driving the countryside, starting from big cities like Beijing and Shanghai. In 1979, Pierre Cardin came to China with French models. "Western scenery" aroused people's astonishment and thinking. In October 1986, China fashion research and design center and China fashion magazine released the fashion trend of Chinese clothing for the first time in Beijing, which caused strong repercussions. All over the country, clothing culture activities have been carried out one after another, which has promoted the unprecedented great situation of "workers, peasants and soldiers, learning business and drying clothes together". In order not to stay on the surface of clothing, the clothing culture revolution is going deep. The China clothing research center and the Beijing Textile Industry Bureau jointly set up a special topic to study the connotation of clothing. For the first time, they achieved the results of "four contents" of clothing content: first, technical content accounted for 34%; two, art volume accounted for 35%; three, aging content accounted for 15%, and four accounted for 16% of reputation.

This dress culture revolution has won two fruits of success: first, we have recognized the cultural character of the garment industry, and found the development mechanism or mode of development which is dominated by clothing (today called the clothing industry chain). The Chinese garment industry has been stepping up the pace of development since then. Second, 1 billion of the Chinese people have actively participated in the "Color Revolution" and replaced the "blue gray black" with multicolored colors.

Looking back, this clothing culture revolution is not thorough. Most of them stay in the "know the truth" - recognizing the "culture" of clothing culture, and have not yet recognized the "reason" - the root of Chinese clothing culture.

In recent years, the clothing industry has been changing from strong to strong in the industry. brand Strong, talented and sustainable development of the "four strong" thinking is undoubtedly very necessary, but with the modern clothing industry chain "clothing, clothing, clothing" three basic links to measure clothing culture, consumption channels and national consumption capacity, in the apparel industry chain should have the same strong position as the "four strong" but has been blurred to varying degrees.

However, fuzziness and even neglect their strong position, especially the cultural character of clothing industry, means that the industry lacks soul. An industry prospect that lacks soul is unthinkable.

　　 Is garment design playing with stacking blocks or planting trees?

About the cognition of Chinese cultural genes

According to my observation, many people in China's clothing design team have two kinds of diseases: the first superstitious Westerners, imitating western culture and even taking pride in themselves; second superstitious ancients like to equate Chinese elements with Chinese culture.

Objectively speaking, imitation can not be excluded. The problem lies in the fact that many designers fall into the cultural mire of Europe and America. Although they are also mimetic, they are not Chinese characteristics.

It is true that the Chinese elements can be hyped up, playing a heap of building blocks players, but also a good image can be heap, but a little careless, a touch down, because it has no roots. Of course, many images can be piled up, but there are many more. If we can find the essence of Chinese cultural gene, then the essence of Chinese culture, which is hung on our lips, is "long and profound".

　　 Is it wandering or painting, or focusing on healthy life?

The cognition of fashion connotation

The word "fashion" belongs to a neutral concept. It has both positive and negative aspects, and, of course, the mainstream is positive. At present, in China's market economy, fashion looks dazzling, but mixed. This is today's impetuous social atmosphere kidnapping the concentrated expression of fashion neutral. There are many reasons for this. There are many utilitarian and commercial hype. Naturally, we should vigorously advocate the fashion products that are active, healthy, upward, colorful, rich in "work" and "art", that is, the integration of advanced technology and advanced culture, meet the basic value orientation of national life style and serve the mainstream trend of civilization in a harmonious society.

The word "fashion" is also a concept characterized by time. In today's information age, the biggest and most striking feature is high speed, which brings high rhythm and high efficiency, and brings high tension in people's living conditions. However, people can not live 24 hours a day, 365 days a year, year and month, and stretch their nerves. We advocate relaxing with light fashion, because light and fast entering the fashion field are not physical parameters, but the happiness index pursued by people's spiritual life.

Brisk fashion is not only a theoretical issue, but an indisputable reality. China's clothing industry and the upstream textile industry, including the chemical fiber industry, and a large number of intelligent scientific and technological workers and entrepreneurs are pursuing a series of gratifying results in pursuit of products of "thin yarn, thin fabric, light weight and many functions". Internationally, the developed countries have long locked the future market, and have already been ahead of China in the focus of the research and development of light and versatile products.

In short, brisk is not only an irreversible development requirement of the times, but also an important symbol of the civilization of the times. Brisk economic development, "work", "art" integration, environmental protection, social harmony and progress of great realistic and far-reaching significance.

According to such a reality, I dare to put forward the concept of "brisk fashion". Although I know that it is still very thin and scattered, as long as it meets the development trend of today's era, it has operability and market demand. As for theoretical problems, with the continuous enrichment of social practice, it will be systematically systematized.

It's hard to define "brisk fashion". The brisk fashion dress I understand is supported by practical value, cultural soul and artistic image "three piles".

Practical value, the new textile materials developed by high tech workers, can be expressed by two arithmetical expressions: one is subtraction - weight reduction; the other is addition - refinement, addition of functions, and reduction of multifunctional, lightweight, comfortable, healthy, environmental friendly clothing with protective functions, sports functions and special functions.

Cultural soul, through the culture of clothing "this material" and "turn out" as Dr. Li Zhengdao said, "a silver coin two sides" clothing, perspective of human temperament, to show the human life "gentle".

The artistic image is the external beautification function of clothing. Of course, consumption is individualized, and aesthetics is also "beauty and beauty". Nowadays, the typical image of Chinese clothing is an excellent traditional Chinese culture, integrating with the mainstream fashion of the world. It has both the soul of Chinese culture, the contemporary style, the confidence of people, and the awakening of people's life consciousness.