Shu Lang &Nbsp; Speed Up The Process Of Multi Brand Fashion Cluster Construction

A few days ago, the large garden store of Shu Lang, Yantai, was officially opened today. Apart from the company's brand of Shu Lang, Mei Teng and GOGIRL brand, the three brand new brands: masterpiece, drunken and GOGIRL KIDS are officially unveiled.

With new brand positioning to meet different consumer groups, the aim is to expand the overall market share of the brand, and gradually establish and improve the brand system of the company, thereby driving the brand.

For ten years, he has focused on "clothing" and "innovation" as the source, focusing on the forging of the fashion brand cluster.

"Respecting tradition and creating the future" is the development concept of the ten years that he has persisted. The derivative of the enterprise's independent brand can not be complacent, and the construction of a high quality brand includes the construction of brand products and the construction of brand enterprises.

The development of Shu Lang is based on respecting the law of brand development and infiltrating the corporate culture with a strong sense of wholeness into the consumer group.

Wu Jianmin, chairman of Shu Lang, said that designers should accurately express the appeal points of brand clothing through fabrics, models, colors and other elements, and must persevere in pursuit of quality and quality, so as to expand Shu Lang.

The masterpiece, as the high-end brand of Shu Lang company, has won the international fashion and high quality route with its taste and luxury.

Its appearance is a landmark event in the history of brand clothing. It integrates classic retro and low-key luxury. It aims to create fashionable clothes, exquisite fabrics and detailed details, which are always close to women's needs.

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Secondly, shlang group launched a heavy brand with the eternal color of the fashion industry, black and white as the main color of the brand -- drunken.

Using the classic color as the coolness of the brand language, the aesthetic technology and the harmonious clothing and accessories that combine innovation, independence, individuality and perception are well matched.

One or more, unique or repetitive, "drunken" represents a place, a way of life and a unique style.

GOGIRL children's wear, the continuation of the GOGIRL brand colorful color characteristics and mashup techniques, pay attention to children's comfort, the use of healthy and environmentally friendly fabrics, create children's exclusive space full of colorful imagination, will bring happy, innocent, lively children's colorful childhood memories.

The birth of GOGIRL children's clothing will lead to a new round of escalation of children's clothing consumption, and brand consumption will gradually become the mainstream of children's clothing consumption.

Masterpieces, drunken and GOGIRL children's clothing are three brand new brands that are broken down in the original brand system of the company. It is a supplement to the original brand, widening the scope and level of the whole consumer group, and extending the extension of the brand culture to a larger limit.

Take the multi brand fashion cluster strategy as the starting point and value.