Chengdu Shoe Enterprises Should Blow Up The Brand "Assembly Number" In Response To Appreciation

Export of labor-intensive goods declined

On October 24, the latest data from the Department of Commerce of Sichuan Province showed that in the first three quarters exit The export and import volume all exceeded the level of the whole year last year, and the growth rate was 16.4%, 21.5% and 10% higher than that of the whole country respectively. However, under the overall upward trend, the export of many labor-intensive commodities fell sharply. Among them, clothing fell 38.4% year on year. "The appreciation of RMB has a great impact on the export of labor-intensive goods in our province, but it is also an opportunity." The relevant person in charge of the Foreign Trade Department of the Provincial Department of Commerce gave an example, "Under the background of the appreciation of RMB to compress the profits of enterprises, only through product structure adjustment, increasing product added value, brand value and other measures can enterprises survive and develop, especially labour Intensive enterprises. "

Chengdu shoe enterprises began to reflect

As the relevant person in charge of the Provincial Department of Commerce said, under the great pressure of RMB appreciation, many shoes industries in Chengdu also began to reflect constantly. A manufacturer of women's shoes mainly engaged in border trade disclosed that the original profit was not high, because the continuous appreciation of the RMB reduced to less than 3%. "Previously, it was mainly settled in dollars. Since the beginning of this year, we have settled in RMB and settled at the exchange rate of the day when the contract was signed. But this has also greatly reduced the number of orders."

It is reported that in addition, there are many Chengdu shoe enterprises that reduce the RMB The pressure of appreciation. "But these are not long-term solutions. We will now consider how to promote the brand and increase the added value of the product."