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Kasiron Brand Is Playing The Color &Nbsp; Leading The Fashion New Wind Direction.

2011/8/11 11:35:00 35

With the development of social civilization and the continuous improvement of the economic level, people's lives have gradually improved. The demand for shoes and clothing is not only a matter of practicality in the past three years, three years, sewing and three years.

fashion

The display of taste and personality.

This change of consumption concept also indirectly promotes more enterprises to carry out "fashion" pformation on the basis of traditional brand marketing mode to meet the fashion demand of current consumers, especially the consumption group after 80 and 90's.

Everything has two sides. In fashion, the shape and function of products are becoming more and more similar. More and more plagiarism and replication appear on the market.

This situation makes more and more enterprises face more challenges and opportunities. The innovation and development of products and how to better choose colors have become the urgent need for enterprises to change direction, and this just makes color become a new consumption fashion and into people's lives.

According to information, in the United States

Marketing

There is a law in the field called "7 second law", that is, consumers will decide whether to buy in 7 seconds after seeing the product, and in this short 7 seconds, the decisive factor of color accounts for 67%.

It can be seen that in the era of personalized demand marketing leading the market, the market pulling effect of color in brand marketing competition is so direct.

Facing the increasingly competitive market of children's shoes, the brand of children's shoes innovatively regards color as a new selling point of products or brands. This is a good way to get rid of homogeneous competition, implement differentiated brand strategy and improve added value of products.

Footwear industry insiders all know that color is the only one that can maximize the value at the lowest cost.

Design

Element.

For example, the development of an innovative fabric requires early research and development, market research, late investment, etc. but the use of popular colors can often give new products vitality, while promoting sales, at the same time, it can also deepen the brand image of consumers.

Kasiron launched this color marketing trend, toward a deeper level of commodity planning and even brand personality development.

Its goal is to strive to become the leading brand of Chinese color healthy children's shoes.

The difference between children's shoes and adult shoes is that children have higher requirements for color. Color is a key to open up the minds of children. It can produce a savvy, yet very effective communication function through "color" pleasing products and marketing promotion, which naturally leads to consumers' buying behavior.

From the fashion information of children's shoes in the past two months, color marketing has become a new trend in the field of children's shoes.

This year, the children's shoes enterprises launched a series of color series shoes, which has exceeded the total sum of previous years.

Although the color of the industry is getting bigger and bigger, it is rare to introduce color marketing into children's shoes industry and apply colors to reality.

But Kasiron brand shoes from Jinjiang can be seen as a unique way of color marketing.

Marketing innovation and market operation are important, but the fundamental reason for enterprises to survive is product quality.

Kasiron brand is deeply aware of this point, while focusing on the use of color, it also does not forget to grasp the quality.

Adhering to the management concept of "quality is the root, honesty is the foundation, customer first", we introduce advanced technology, first-class equipment, select healthy and environment-friendly pure cotton fabrics, design according to the growth characteristics of Chinese children's feet, fully care for children's foot health, devote all efforts to the children's products industry in China, create a healthier and more comfortable series of shoes and clothing for children, and actively create "children's shoes and clothing articles NO.1".

Kasiron's attitude and practice in improving the quality of children's shoes has not only enhanced the added value of the brand, but also safeguarded the rights and interests of consumers, and has set a good example in the industry.

I believe that in the future development, Kasiron brand high quality and fashion color fusion, will be able to draw another new fashion and magnificent picture scroll, navigating children's shoes fashion new vane, in the children's shoes Market blooming out other attractive lustre.