Yang Donghui: How To Guide Consumers To Buy More Home Textiles Products Needs To Create New And Effective Demand.

Before, in CCTV's second program, we saw a piece of news: the old brand cosmetics brand of Shanghai -- the twin sister gorgeous listing, was immediately favored by consumers at home and abroad, and even the French people sent to Shanghai to buy it, the price is no less than the international top cosmetics brand.

"Double sister" is sold because of its brand culture and creativity.

Traditional industries are imported

After more than ten years of rapid development, home textile industry has changed from necessary consumption to selective consumption.

How to guide consumers to buy more towels, beds and curtains requires enterprises to create new and effective demand.

Of course, the development of new use areas and various functional products can guide consumption.

But good cultural creativity is also a sharp sword for creating demand.

Some time ago, a home textile enterprise moved the past hundred pictures to the modern bed products and sold well.

It might be better to have a small story: a pair of loving couples had no children for many years, and later covered hundreds of quilts and fifty sons.

(100 children actually have only 99 children, including one that will be bred to become one hundred).

The story is fictitious, but it reflects a kind of social need and hope.

Nowadays, many young people do not have children for many years. Parents are very anxious, so parents are willing to buy this bed product for their children.

When children see their parents' good intentions, they also decide to nurture the next generation.

This example only hopes to play a role in "one corner", not to let everyone produce this kind of bed product, but to excavate traditional national culture, combine product development, create new market and new demand.

In fact, many home textile enterprises have already done so.

Cultural creativity is a quick sword. It can effectively expand domestic demand and increase the added value of products, thereby enhancing competitiveness.