Guangdong: Passion For China'S Fashion Three Strong

April 8th ~11, 2011 China Liuhua.

California's leisure wave sweeps across Guangzhou

"Chinais popular!" this is the headline used by the director of the Sino American clothing exchange center and the mail from the senior American buyer Jenny to the organizing committee.

Last year, the Sino American clothing exchange center carried two American casual wear designer brands to Guangdong fashion week and released a great success. This made them value the fashion week.

So, from the end of December last year,

These designers are already very well known in the US.

Such as RobbHavassy, he is a supermodel, and is a show of top brands such as Christian Dior, Valentino, Ralph Laruen and so on. At the same time, he is also an idol of California surfing industry and is called "water man" by fans.

Although the design is simple, Havassy regards surfing as its main element, expressing its understanding of beauty, color and structure. At the same time, it also spreads its love for surfing, sunshine and beach in its works. Havassy's paintings are also very distinctive. When you see his works, you can feel unprecedented vitality.

Nikki Chu is a famous fashion personage in Hollywood. It is the two major fields of pboundary "clothing" and "home decoration". It is also the home decorating designer who was decorated by President Obama for her daughter. The designers of DomBlu Hollywood are committed to protecting the earth. They are good at finding some ordinary products as carriers, and let people experience things and images that are easy to trigger people's feelings in a new form.

In their products, they will convey positive and sunny power to people by designing positive short sentences and pictures to make people feel that life is meaningful. You will feel interesting and subtly feel pleasure, but the products are simple and simple.

Korean women's wear and Guangdong men's Wear Exhibition

Since 2007, Korean clothing is an essential item of every fashion week in Guangdong. Driven by this trend, Korean clothing has occupied a place in Liuhua business circle in Guangzhou. In Guangzhou's red cotton international fashion city, there are two specialized floors for selling Korean brands and 100 Korean brands.

The two Korean women's brands, THELOUNGE and aaJenny, which featured in this fashion week, are characterized by their emphasis on elegant personality.

In the men's clothing performance, this year's Guangdong brand has also been very strong.

A big difference between Guangdong fashion week and Beijing fashion week is that the former men's wear is much higher than the latter, and this feature is particularly strong in Guangdong fashion week this year.

A group of young fashion men's brands such as Gu Chun, Soshi, Fei Lei, SV, Xitian iron horse and EP- III participated in this fashion week.

The local group is making a magnificent appearance.

The "Shenzhen impression" well-known brand combination, the famous town elegant demeanor 2011 the tea hill children's clothing brand joint press conference has been held in Guangzhou Liuhua exhibition hall, the Shenzhen clothing industry association president Shen Yongfang indicated that Guangdong fashion week has already achieved the goal of resources integration in the participation scope, one of the important plans of the Shenzhen clothing development is "Shenzhen women's clothing" goes out, innovates the business pattern, develops the broader market.

For this reason, on the one hand, Shenzhen has launched a nationwide tour of Shenzhen women's clothing with the theme of "fashionable Shenzhen". At the same time, it has also actively opened up to participate in international exchanges. Relying on its strong clothing industry advantages, the tea mountain town strongly supports the development of the garment industry. After years of careful cultivation, the tea mountain garment industry has a solid foundation and profound foundation, forming a large and well matched industrial cluster, and becoming one of the pillar industries in the town of Cha Shan.

This time, with the "tea hill children's clothing" as the selling point, a group of children's clothing enterprises were organized, including the rabbit, the master cat, the sparrow, the gimma, the little Q head and the Chao clan. The representatives of the 6 children's clothing enterprises held a brand press conference to show the charm of the children's clothes in a comprehensive and visual way.

Design studio group appearance

With the gradual refinement of the division of labor, garment design outsourcing has become the choice of many garment enterprises, and garment design studio also came into being.

However, in all kinds of industry activities, it is more for designers to provide a platform for displaying talents, but few organizations think of providing opportunities for promotion and presentation for such organizations as design studios.

At the same time, many garment enterprises are also suffering from information asymmetry, and no suitable design studio can be found to cooperate to undertake their design business.

Based on such a market survey, the organizing committee opened the door to the design studio for the first time this year, and organized a fashion design studio to introduce new designs, and invited 11 design studios to participate.

Forum to dispel "capital, channels and integration"

In April 8th, the "12th Five-Year" Guangdong garment industry pformation and upgrading strategy forum was held at Liuhua exhibition hall in Guangzhou. The forum focused on the theme of "capital, channel and integration", starting from the current situation and trend of the garment industry, aiming at how to change the mode of economic growth in the garment industry during 12th Five-Year, how to integrate resources, realize capital operation, channel innovation, and how to innovate and upgrade the specialized market in the new period.

On the forum, Li Kailuo, President of China's famous fashion industry economic research expert and Guangdong fashion industry economics research institute, said that the capital operation of Chinese garment enterprises will soon enter the fifth band.

The rapid entry of capital into traditional industries will change the way of thinking and operation of traditional enterprises with unprecedented efforts, and explode business potential energy, thus changing and affecting the development path of China's garment industry.

Hu Baogang, a research expert in China's famous market industry, elaborated on the "Marginalization" trend of the professional market, double crisis and double prosperity, dual platforms and dual counter currents, analyzed the contradictions existing in the process of professional market pformation, how to break through, brand building, industrial chain formation and monopolistic competition pattern formation, as well as the principles, directions, outlines and patterns of industrial pformation, and brought new thinking on how to create "4A grade shopping tourism area" for the professional market.