Xiao Jieyun: NOKIA Vice President'S Successful Start Up Road

It is a good thing to be active, to talk, to be humorous, and to be refreshed.

Financial background, fifteen years in IT and telecom industry.

The opportunity began in 2001, when CA and Hongkong Telecom set up a joint venture that year.

Seize the unique opportunity

As the general manager of China, Xiao Jieyun, who loves challenges, is an exciting thing for her. Apart from the management of a joint venture company, she needs more energy to manage the business of the Chinese company. With the original investment companies facing different executives and partners, Xiao Jieyun is facing more front-line sales and marketing personnel in the Chinese crown group to solve specific problems in the management of the company, which makes Xiao Jieyun who used to dance in the capital market need to "roll up their sleeves to work".

Familiar with the rules of the software industry, with rich experience in operation and management of international enterprises, and the close cooperation of the Chinese team, let Xiao Jieyun "roll up his sleeves" very carefree. "I am optimistic about the prospect of China's software market, not only because of its amazing growth, but also that its backwardness can avoid many twists and turns in Europe and the United States, and we are facing a unique opportunity." this is not Xiao Jieyun's amazing words, the Chinese market has entered the Chinese market for ten years, has a strong local team, and has continued growing customer base. Xiao Jieyun, a keen investment eye, finds that the rapid localization strategy can enable the Crown China to grow rapidly with the rapid development of the market.

One of the major signs of the strategy is that China was identified as "software company" by the Chinese government last year. As the first multinational software provider in 2004, China will enjoy various preferential policies including taxation, procurement and human resources.

Although the industry has been known as a "foreign company dressed in Tang style", Xiao Jieyun is not very satisfied with the localization of the crown group. "The crown has entered China for ten years, but only half of the safety products have been localized. We still have a lot of work to do. At present, the scale of China's R & D center is about 100 people. The plan will reach 400~500 people at the end of the year, quadrupling the scale, continuous investment in China and absorbing local talents in a large scale, which will be the foundation for our future work."

Roots industry to find partners

Although the software providers are different from the beginning, China has not used a single product to launch the market. Rather, it takes more time and effort to build a market with a whole set of management ideas. But Xiao Jieyun thinks it's not worth it. Many years of M & A have made the group have thousands of products, and such a huge product system has dazzled the users. It needs to divide them with management thought and start from the products, and form an organic whole from the perspective of application. Nowadays, the crown is based on business infrastructure, business critical information and process management as the basic framework, covering six major solutions, namely, enterprise management, security management, storage management, application software lifecycle management and service, data management and application development, portal and business intelligence.{page_break}. And many multinational companies in China.

After the pformation from the product company to the management software company, the next step of the group is to vertically segment the industry. Because the diversified product system is difficult to be seen in all sectors of the industry. If we can concentrate the efforts of various sectors such as sales, services, training and so on, we can deepen the cultivation of the industry market. This is equivalent to converting the palm into boxing, and more forcefully attacking the market. Almost every industry has a large number of key areas to be sorbed. According to Xiao Jieyun, in addition to the traditional finance and telecommunications industry, the group will focus on the potential industries such as government and energy in the future.

As an investment ace, Xiao Jieyun has a strong interest in developing partners and establishing channels in the Chinese market and has a unique view. "The Chinese market is too big and the market is changing fast. No company can succeed in China alone and must rely on partners." Xiao Jieyun is soberly aware that although China has maintained a growth rate higher than the market average in recent years, it is not enough to rely solely on strength alone to make the market better. It needs the entire software industry and software environment to push forward together.

Five joint ventures, including Beijing crown group Jinchen Software Co., Ltd., Dongxin Group Software Co., Ltd., Shanghai Guanghua crown Software Co., Ltd., China soft crown group Software Technology Co., Ltd. and Beijing crown Lenovo Software Co., Ltd. five companies have their own characteristics. They work closely with the top localization companies in the field, such as security, network management, telecommunications, business management, e-commerce and other industries. Among them, crown group Kim Chen is a joint venture software company jointly established by crown group and Jinchen company of the Ministry of public security. Now it has become one of the largest network security solutions and service providers in China. In order to further take root in the Chinese market, with the promotion of Xiao Jieyun's hand, the group has been established in China.

In terms of channel construction, the group has gradually increased the strength of channel partners and has become more flexible. The crown has provided four cooperative programs for channel partners, including gold partners, joining partners, ISV partners and OEM strategic partners. For ISV partners, the crown can open its own products, and the partners will carry out two development. "We are willing to grow with our partners."

Xiao Jieyun, born in Shanghai, is not only intelligent and beautiful, but also has a love for public welfare undertakings.

In her work, Mrs. Xiao Jieyun is a woman who does not want to be a lover. In life, she is a happy wife and mother. She also does a good job. Xiao Jieyun believes that good work and family happiness are not contradictory. The key is to do well in balancing.