The "International Shoe Capital" Has A New Weapon To Fight The Crisis.

In the second half of last year, it swept the globe.

According to statistics, in the first quarter of this year, the total value of foreign trade import and export, export value and import value of Guangdong were all lower than that of the whole country.

Dongguan's first quarter economic situation report shows that eight pillar industries, food and beverage, paper, chemical and textile and garment, and other four industries have rebounded.

By the month of March, Guangdong's general trade exports increased by 2.1%, and the export of main labour intensive products increased generally.

Even more gratifying is that the effect of financial crisis on industrial agglomeration after the reshuffle of industry has become increasingly apparent.

In the second half of last year, Zhang Huarong, chairman of Guangdong Huajian group Huabao Shoes Co. Ltd., was also very worried about the business situation of the enterprise. But recently, when he met with this reporter, he said excitedly: "in the first half of this year, we are busy and busy, and the factory is full of orders."

Because of the collapse of some competitors in the industry, orders have been accumulated in Warburg's hands.

The factory, known as "one of the largest manufacturers of leather shoes in the world", is now internationally known as the top 50 women's shoes in the world due to the industrial agglomeration effect caused by the financial crisis.

Although it is a bit bright, industry experts remain cautious about improving the foreign trade situation.

Xiao Yaofei, Professor of Guangdong foreign trade and foreign trade university, said: "from the data shows that there are signs of recovery, but the overall improvement of the export situation depends on the recovery of the main economic market of the country. At present, the global economic growth is weak, and the total volume of export orders will not be much improved."

The Guangdong provincial foreign trade and Economic Cooperation Department has conducted a questionnaire survey of 105 key enterprises in the province, indicating that 70.2% of the enterprises' export orders declined, while 21.15% of the enterprises' export orders were flat. Only 8.5% of the enterprises' export orders increased slightly. Even in hand orders, most of them were short - term orders, small orders and urgent orders within 3 months.

Therefore, the foreign trade situation of Guangdong province will be tested by the international financial crisis in the future.

Combating crisis new weapons

Reporters in a visit to the Pearl River Delta obviously feel that enterprises that are always the most competitive in the market, the least affected by the world financial crisis and the most confident of the market prospect are often enterprises with independent brands, independent intellectual property rights, diversified export markets and domestic and foreign market.

After this round of crisis baptism, more enterprises themselves are also trying to pform themselves from simple foundry factories to independent brands, from domestic and foreign exports to Europe and America, so as to enhance their ability to resist risks.

In Songshan Lake Park, Dongguan, Guangdong's EAST power Limited by Share Ltd's export performance has maintained a 50% growth this year.

Its chairman He Simo told reporters, "as a high-end high-end equipment, in the economic downturn, the frequency of customer purchase and replacement will be greatly reduced, which will directly affect the order of enterprises.

However, since the company has always focused on R & D, independent technology and its own brand, it can compete with domestic and foreign counterparts with the advantage of equal price in ensuring the same quality. Therefore, it has not only saved but also gained more market share.

At the same time, the domestic and foreign sales market is not partial, and the proportion of domestic sales and export markets accounts for half of the company. It not only successfully dissolves the crisis, but also stimulates the policy of expanding domestic demand, and we can quickly cut into the bigger cake in the domestic market.

Technology development, independent brand and internal and external considerations become the effective weapon for enterprises in the Pearl River Delta to resist risks.

The negative effects of the global financial crisis on the real economy are increasingly showing obvious structural characteristics. A number of labor-intensive enterprises and processing trade enterprises with low value-added and low technology content have failed or are in poor management. A number of high-tech enterprises and traditional industries with their own brands and independent innovation ability, focusing on upgrading the internal level of the industry, still have strong risk resistance ability and growth prospects in the crisis.

National and local strategic plans to encourage industrial pformation and upgrading, strengthen scientific and technological innovation and brand building are playing a significant role.