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Eight Strategies For Managing Small Household Appliances

2010/7/31 16:22:00 48

Household Appliances Market

Small

household electrical appliances

Retail though

Distribution

The product is not big, but there are no small business problems.

market

To occupy a place in the market, operators should be trained.

Marketing

Skill.


1. Assuming that

customer

Agreed to purchase


When the prospective customer repeatedly appears the purchase signal, but hesitates to make up his mind, he can adopt the skill of "two choices one".

For example, a salesperson can say to the customer, "do you want that light grey car or silver white?" or "is it delivered to your house on Tuesday or Wednesday?" this "two choice one" question skill, as long as the prospective customer chooses one, is actually you help him to make up his mind and make up his mind to buy it.


Two. Help prospective customers to choose.


Many prospective customers do not like to sign orders quickly even if they want to buy them. He always wants to pick them up and spin around the products in terms of colors, specifications, styles and delivery dates.

At this point, smart salesmen have to change their strategies, temporarily stop talking about orders, and enthusiastically help others pick colors, specifications, styles, delivery dates and so on. Once these problems are solved, your order will be implemented.


Three, make use of the psychology of "afraid of not buying".


The more things people don't get, what they can't buy, the more they want to get it and buy it.

Salesmen can make use of this "fear of not buying" mentality to facilitate orders.

For example, a salesperson can say to the customer: "this product is only the last one, and it will no longer be purchased in the short term. You will not have it if you don't buy it."

Or say, "today is the deadline for preferential prices. Please seize the opportunity, and you will not be able to get the discount price tomorrow."


Four, buy a trial trial first.


If a prospective customer wants to buy your product, but if you have no confidence in the product, you may suggest that the other party buy a trial first.

As long as you have confidence in the product, although the initial order is limited, while the other side is satisfied with the trial, it may give you a big order.

This skill of "trial and look" can also help prospective customers make up their minds to buy.


Five, be willing to get away with it


Some prospective customers are naturally indecisive. Although he is interested in your products, he hesitant to make decisions.

At this point, you might as well deliberately pack up and make the appearance of leaving.

This act of pretending to leave will sometimes prompt the other party to make up his mind.


Six, the rhetorical answer.


The so-called rhetorical answer is that when a prospective customer asks a product, if it happens to be, it will have to use rhetorical questions to facilitate the order.

For example, the prospective customer asked, "do you have a silver white fridge?" at this point, the salesman could not answer no, but instead asked, "sorry, we didn't produce, but we have white, brown, pink, and in these colors, which one do you prefer?"


Seven, quick knife chopping


After trying these skills, you can't move the other person. You have to use the killer trick to cut the Gordian knot and ask the prospective customer to sign the order directly.

For example, take a pen and put it on his hand, and then directly say to him, "if you want to make money, sign it quickly!"


Eight, apprenticeship, humble attitude


When you are wasting your breath, it is useless to use all your talents. If you can not see this business, you may as well try this method.

For example, "* manager, although I know that our products are absolutely suitable for you, my ability is too poor to convince you, and I admit defeat.

But before leaving, would you please point out my shortcomings and let me have a chance to improve? "Such humble words not only easily satisfy each other's vanity, but also eliminate the antagonism between them.

He will encourage you by pointing you out. In order to cheer you up, he will sometimes give you an unexpected order.


A word, a look, may be your magic weapon to win customers, the key is how you say exports, how to impress the minds of customers.

Customers come from different places, and their personalities are varied. Therefore, to treat different customers, we should not only learn to look at words, but also to conduct targeted marketing.

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