XTEP Expects To Win The Market In The Next 3-5 Years

Ye Qi, vice president of XTEP international sporting goods company and general manager of marketing department of Hongkong sporting goods company, told the first financial daily on 22 July that although the company did not match brother brand in advertising investment, XTEP had overfulfilled its sales plan in the first half of the year. According to the annual order, it is no problem to complete the 5 billion sales plan for the whole year.

Ye Qi said he believed that in the next 3-5 years, the mainland's entire sports product market would grow by about 20%, while the group growth rate could outperform the big market.

He said that at present, the company signed a 5 year deep cooperation plan with the Premier League Bermingham team to expand its professional influence through sponsoring international teams.

At the same time, its fashion sports will not change.

Prior to this, Switzerland published research report, said XTEP's advertising and promotion budget this year is only 500 million yuan, compared with Anta Lining and Nike involving more than 1 billion yuan budget is not the same.

Therefore, XTEP rating will be reduced to neutral.

XTEP international today closed down HK $5.41, down 0.73%.