World Cup Shoemaker Celebrates Marketing Success

According to the Hongkong Ta Kung Pao, the World Cup Official suppliers and sponsors are coming home. 7 of the 12 teams sponsored by Adidas are among the top 16 teams, including the champion Spain and the second runner up Germany. The Nike of the United States is also celebrating, because the Nike shoe is the winner of the winning goal in the finals. The third largest supplier of the world cup, the German brand Puma (Puma), also cheered the company's success. Adidas said it had sold 1 million 200 thousand German jerseys far ahead of Argentina and South Africa.

Adidas, which supplies the Spanish team, saw Spain's 1:0 win over Nike in Holland's final on Sunday.

When the players came to the stage to receive the award, the trademark of Adidas also strengthened.

A spokeswoman for the company said: "Adidas is the world champion.

Needless to say, the result of the competition is heartening. "

In addition, Adidas is also the official partner of the FIFA and the sponsor of the 12 national team.

7 of the Adidas sponsored teams reached the top 16.

The spokeswoman said that the company's sales target this year is 1 billion 500 million euros, and the most popular product is the South Africa World Cup special soccer Jubulani.

Although Germany won only the second runner up, its jerseys were the most popular.

So far, Adidas has sold 1 million 200 thousand German jerseys, more than 1 million jerseys of Mexico, Argentina and South Africa, and about 1 million Spanish jerseys.

Nike sponsored a total of 9 national teams.

Although the Nike sponsored Holland team was defeated at the foot of Adidas, Spain was also reluctant to play for the goal of winning the final of Nike sneakers. (Ennis was wearing Nike shoes at that time).

Nike spokesman said: "on the court, Nike shoes are more than other brands."

It is understood that Nike shoes accounted for 47% of the stadium, Adidas accounted for 32%.

Nike spokesman said: "this event is a great success for Nike."

He said sales of football related products in the first quarter of this year increased by 39% over the same period last year.

Puma, the third largest supplier of the world cup, also welcomed Puma's success.

Puma spokesman said: "we are very happy that the result of the world cup is very beneficial to us.

We not only established our third ranking in the football market, but also strengthened our strength.

A total of 7 national teams signed with Puma, including the semi-finals of Uruguay.

In a total of 64 events, the Puma brand took part in 26 games, and made a total appearance of 39 hours in front of the global audience.

Puma is also the number one sponsor of the African national football team, and Garner has entered the top eight to prove that "African football is now among the highest level," the spokesman said.

The sponsors' success is not just about shirts and shoes.

The Japanese electronics giant and the world football association official partner Sony Corp have also been successful.

A spokeswoman for SONY said: "not only is SONY unveiled as an official partner, but also because we first showed 3D images around the world, this has a positive impact on 3D TV sales, far higher than expected.

For SONY, such a grand event is also conducive to our music and video game activities.