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Creating "Vitality" In The "Crisis" Of Clothing Foreign Trade

2008/8/30 15:40:00 27

Shanghai 300 OEM enterprises, 20 thousand buyers at home and abroad gathered at the world trade fair "clothing show". Every day 20 European and American buyers took part in the "matching meeting". Japan's Itochu's overseas brands unveiled the "promotion meeting" on July 14th -16. "2008 China International Fashion International Sourcing Fair" landed on the 4 floor exhibition hall of Shanghai World Trade Center. "Exhibition + matching + association" helped Chinese clothing enterprises find new business opportunities in the plight of the depreciation of the US dollar and the rising cost, creating a new road to foreign trade.

The exhibition is sponsored by the China Apparel Industry Association and Shanghai World Trade mall limited. The DMC (Dallas market management center) and the Japanese IFS (Itochu Itochufashionsystem) co operate with the efficient and precise "trade matching" as the core. "Buyers sit" to take the supplier as the way, with the theme of "multi theme activities" and "overseas brand promotion" as the driving force, to seek vitality in the crisis of China's clothing export trade.

Exhibition: seeking truth from facts and seeking novelty

300 OEM enterprises seek "cross mining"

According to research data, as China's second largest export trading country, its growth rate slows by 1% every time, and China's export growth will slow down by 6%.

The depreciation of the US dollar and the rapid rise of production costs have poured cold water on China's clothing export trade.

But the "export" trend of Chinese clothing will not change.

First of all, China's textile and garment industry has the same industry chain, good infrastructure and perfect allocation of resources which can not be compared to other countries. Secondly, textile as a daily basic consumer goods, its price elasticity of demand is relatively small.

In the 1-4 months of this year, China's exports to the United States increased by only 1.82% compared to the same period last year. But in terms of "growth" itself, it shows that China's cheap and fine textiles are still attractive to the US market.

It is based on China's current situation and division of labor in the global textile and garment industry. "2008 China International Fashion International Procurement Fair" adheres to the road of "cross mining" and attracts 300 exhibitors such as Yunhe, Tiger Group, Viv Heini Te and Shanghai Shi en to seek foreign trade "vitality" by "seeking truth from facts".

There are more and more veteran friends in the exhibition industry, such as Shanghai Shang De Garments Co., Ltd., which has been exhibiting for eighth consecutive times.

From the first exhibition, favored by an overseas distributor, the business started, and then the largest customer of the cooperation reached a steady stream of orders. Every world trade "cross mining" made it enrich the buyer's resources and harvest a large number of orders, and it also developed from the first 5 trade companies to 6 garment factories.

WTO's "cross mining" has become the "noble person" in the development of many Chinese enterprises.

This year, in response to the confusing foreign trade situation, the Trade Fair has changed the idea of inviting buyers, and invited the European and American Latin American buyers, who are flexible in procurement system, limited by objective factors, developed direct channels, have clear procurement practices, and have high actual paction rates. They have opened up two major channels for Europe and Latin America, attracting 108 new European and American buyers to take the first time to fly to the world trade mall.

Both sides expressed optimism about the export of Chinese clothing.

Especially in January 1st next year, with the abolition of textile import quotas with the US $76 billion garment market, "made in China" will show stronger competitiveness overseas.

Match: accurate and efficient

Every day 20 European and American buyers "one to one" will be suppliers.

To meet the global and China's textile and garment trade situation and development needs, the trade fair set up a "business matching zone" in the 4 floor exhibition hall. On July 14th and 15, the 2 "buyers to one side" business matching activities were displayed with every punch, and at least 20 buyers from Europe, America, Japan, Korea and Hongkong and Taiwan were in the special area every day.

The buyers of the 2 matches will have different characteristics.

The first match meeting in July 14th was the US DMC (Dallas market management center) buyer. It came from the front line of the US procurement and is the new face of the WTO's "cross mining".

Creating "vitality" in the "crisis" of clothing foreign trade

The second round of July 15th was a gathering of world famous buyers, including some buyers and retailers of over $50 million.

For instance, Itochu Commercial Co., Ltd., which was founded in 1858 and has rich experience in import and export trade, has brought huge orders for fiber raw materials, textiles, clothing, clothing and groceries. MovieStar, a clothing company located in Hollywood, has come from far away to find underwear, pajamas and related textile supplies. It is a MONDIAL company specializing in clothing Merchandising for world famous retail outlets and branches in 12 countries in the Asia Pacific region. It hopes to find manufacturers of knitted sweaters, cotton or corduroy leisure sports jackets, woven garments, men's suits and so on through pairing.

Every overseas buyer who participates in the match comes with 100% sincerity.

The professional team of Shanghai World Trade Center has provided accurate list of corresponding suppliers and products according to the needs of buyers before the exhibition. At the scene of the exhibition, buyers are required to arrange purchase requirement descriptions and one to one "business matching" with suppliers.

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