The Ninth China Casual Wear Expo Will Be Held In October.

The Ninth China leisure wear Expo (CHCW2008) will be held on from October 16 to 19, 2008 in Zhongshan Expo Center, Guangdong.

The Expo is sponsored by the China clothing association, the China Fashion Designers Association and the Zhongshan Municipal People's Government of Guangdong province. Zhongshan Shaxi Town People's government, Zhongshan economic and Trade Bureau, Guangdong garment and apparel industry association, Zhongshan textile and garment industry association, Hongkong Productivity Promotion Bureau, Hongkong Trade Development Bureau and Hongkong Li Feng group co operate.

Since its establishment in 2000, China casual wear Expo has carried out the hopes and dreams of the leisure clothing industry. It has continuously integrated business channels, integrated brands, integrated markets and integrated media, integrated all kinds of advantageous resources, spread all kinds of advanced ideas, constructed good industrial ecological chain, promoted the rapid development of casual clothing industry, and leisure clothing has never been well known to people and become the mainstream of clothing.

At the same time, CHCW constantly forging itself, improving itself, promoting itself and self maturity, forming a distinctive feature of authority, professionalism, fashion and commerce, laying the status of its brand exhibition. It has been selected as the top ten exhibition and the most influential professional exhibition in China. It has become a window for people to understand the trend of fashion at home and abroad, and has become an important platform for integrating resources and promoting the development of leisure clothing industry.

The eight Expo has gathered many domestic and foreign brands, and signed 3569 investment and trade projects, with a turnover of 36 billion 700 million yuan, 1470 investment projects, and a breakthrough investment of 14 billion 200 million yuan. It attracted 300 thousand people from more than 20 countries and regions and domestic buyers, with nearly 1 million 200 thousand professional visitors.

In 2008, the China Leisure and Clothing Fair continued its innovation and development, and embarked on the new mileage with the excellent situation of the Olympic spring breeze and the reform and opening up 30th anniversary.

The Ninth China leisure wear Expo (CHCW2008) will inherit 8 fashionable wealth and create experience, innovate the exhibition concept, break through the traditional pattern, reorganize the exhibition structure, stand at a new starting point, meet new challenges, create a new platform, and achieve a new leap forward.

I. resource integration platform for upgrading and pformation of leisure apparel industry

With the deepening of global economic integration, the increase of international trade frictions and technical barriers, the reduction of export tax rebates, the increase of labor costs, raw material costs, energy costs and policy costs, the development of the garment industry is facing great challenges.

Only by taking the road of upgrading and pformation, increasing the contribution rate of science and technology and the contribution rate of brand can we be invincible in fierce competition.

China Leisure Clothing Fair fully relies on China's largest leisure clothing production base - Shaxi's perfect industrial chain, supporting professional market, strong clothing culture environment, strong production and research ability and brand capability, integrates all links of the industrial chain, integrates leisure clothing industry resources, and provides a broad good platform for industrial technology innovation, brand cultivation and innovation, and promotes the upgrading and pformation of leisure apparel industry.

Two. Leisure apparel brand communication and marketing platform.

CHCW2008 moved to Zhongshan Expo Center. Hardware and software facilities and related services will be upgraded in depth.

Expo Center is located in the center of Zhongshan, close to the main road, Pok Ai Road, adjacent to Beijing Zhuhai Expressway, convenient pportation and beautiful environment.

The exhibition area with 80 thousand square meters and international first-class standards, the main exhibition hall nearly 20 thousand square meters, business, publishing, office, logistics, advertising, conferences, accommodation, catering and entertainment supporting functions, all kinds of facilities.

CHCW2008 comprehensively improves the quality of the Expo from audience organization, business docking, overseas exchanges, media publicity, logistical support and on-site services.

This exhibition is positioned as a "boutique Exhibition", focusing on international brands, Chinese famous brand names and provincial brand names.

A total of nearly 700 booths were set up. The exhibition hall broke down the traditional layout according to the size of enterprises and clothing categories, and divided into clothing brand area, clothing, clothing area, clothing machinery, CAD area and accessories area. Among them, there were 350 booths in the brand exhibition area, which exceeded 50% of the total booth.

Apart from men's and women's casual wear, we will expand the exhibitors' brands and attract famous sportswear and casual children's wear.

This exhibition will combine static display with dynamic interpretation, release the cultural connotation of the brand, display the brand demeanor, publicize the brand personality, enhance brand identity and reputation, strengthen the exchanges and cooperation among different regional brands, and promote the brand marketing.

Three, the establishment of a win-win cooperation business platform.