Zichuan Clothing City Sells Very Well In Autumn And Winter

"The change of seasons is a battle against time. Before 11:30 a.m., we delivered more than 300 pieces of goods. We will have lunch and have to tally goods in the afternoon." At 12:00 p.m. on October 30, in a women's clothing store on the fourth floor of Luzhong Trade City, Zichuan Clothing City, the boss Ni Chunsu took turns to have lunch with the shop staff after delivering goods.

In October, the clothing sales season began. The merchants in Zichuan Clothing City started the busiest four months of the year.

"We do mid-range women's wear. Our customers are basically in the province, and there are more goods in the lower villages and towns." Ni Chunsu is from Wenzhou, Zhejiang Province. Since she came to Zichuan Garment City in 1996, she has been engaged in wholesale and retail of women's wear. "Our main business is still wholesale, but the women's clothing style is updated very quickly, and it needs to be changed once a week, so these days we are busy not only delivering goods, but also receiving goods."

During the ten minutes of lunch, the tablet Ni Chunsu put on the counter kept ringing. "In business today, you don't always come to the store to choose products. You can view and make a purchase through social software, so there is not much traffic in the store on weekdays, so you are busy packing."

At 12:15 noon, Ni Chunsu put down his chopsticks and checked the bill with the customers who came to the store, while the salesmen beside him were engaged in tallying. "We will pack up all the orders today and leave another batch of goods tomorrow morning."

Also busy is a large men's clothing store on the third floor of Luzhong Trade City. "The styles of men's wear are relatively slow to update, and the gap between styles is not particularly obvious, so customers are willing to come to the store to choose styles." Wang Naixin, the boss, said that once the Mid Autumn Festival National Day holiday is over, their store is basically in a state of "speeding up", and they are busy every day in selecting styles, marking, packaging, shipping.

"Sometimes the goods are in a hurry, our staff need to work overtime to tally goods, and the daily delivery volume is five or six hundred bags." In August this year, Wang Naixin expanded the business area of less than 300 square meters to more than 360 square meters, and renovated the store.

"The customer came over at more than 10 o'clock in the morning to buy thousands of yuan worth of goods, and had to buy a batch of goods at two or three o'clock in the afternoon. After the new decoration, the store is obviously divided into different areas and has a wide range of styles, so the customer has been constantly." Wang Naixin said that his clothing belongs to middle and high-end goods, and is mainly settled in large stores. Customers are very careful when they come to the store to choose products. "Now everyone has a high taste and demand for clothing, and the high-end market has become the mainstream of men's clothing."

When Wang Naixin talked with the reporter, two customers who chose the clothes had already selected more than twenty clothes under the introduction of the salesperson. Wang Naixin's wife told reporters that they would also release new products on social software. "Online orders are mostly from old customers, who have been trusted after years of cooperation. The store is also constantly updating its new models. At present, there are more winter clothes than autumn clothes, and this kind of busyness continues until the Spring Festival."

In addition, when the reporter visited Zichuan Garment City, he found that in addition to the Luzhong Trade City, there were a continuous stream of retail customers in many clothing stores of business entities such as Xiguan 1st Street and Beidamen. The owner of a fashionable women's clothing store on Xiguan 1st Street told the reporter that recently his store had a large shipment, and new models arrived every day. "We focus on retail, and some wholesale packages are delivered at night. These days, we can't close until after 9 pm. There are more people at weekends, and the sales of autumn and winter products are very good this season."

(Source: Zibo Daily)