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"Snow Lotus" Brand Burning Fashion Expo Writing New Fashion Expression Of "Time Honored Brand"

2023/9/18 13:23:00 189

　　 On September 16, the SS2024 Beijing Fashion Week Fashion Expo opened in Beijing Friendship Store, with the theme of fashion design, culture and art, cultural and creative fun, intangible cultural heritage innovative design, lifestyle, etc., to create a comprehensive exhibition gathering multiple fashion elements. Xuelian Group was invited to participate in the Fashion Expo, with two themes of historical memory and fashion innovation. At the same time, on the opening day, a new product release with the theme of "care for the elderly" was held. The event was interesting and exciting.

　　 Since 2017, through continuous optimization and evolution, Beijing Fashion Week has converged three official exhibitions IP of Beijing Fashion Week as the first fashion expo in the innovation breakthrough. Xuelian Group, based on the ecological characteristics of the exhibition of building "fashion+", focuses on presenting representative products at various stages of history in fashion design and fashion activities.

Xuelian Group is located in booth B01 of the exhibition

Gu Weida, Secretary of the Party Committee and Chairman of the Board of Directors of Beijing Fashion Holding Co., Ltd., and several leaders visited the booth of Xuelian Group

　　 The main venue of this Beijing Fashion Week Fashion Expo is Beijing Friendship Store, which was founded in 1964. It was the earliest foreign-related retail enterprise serving foreign guests in China. It is a well-known retail commercial brand both at home and abroad, and has household popularity and reputation. It records the changes of an era, and has been very popular in the past half century. In the 1970s, Xue Lian set up a counter in Beijing Friendship Store to serve foreign guests. This time, Xue Lian Group exhibited an old photo of the cashmere sweater counter set up in Beijing Friendship Store in the 1980s at the Beijing Fashion Week Fashion Expo, which witnessed the glorious history of Xue Lian and Friendship Store working together to serve foreign guests.

Gan Xuerong, Secretary of the Party Committee and Chairman of Xuelian Group, introduced Xuelian's historical display and products to the leaders and guests at the exhibition

　　 Xuelian Group is a key brand enterprise under Beijing Fashion Holding Co., Ltd., the founder of the first cashmere sweater in New China and the initiator of the cashmere industry in New China. With more than 100 years of enterprise inheritance history and 58 years of brand development history, Xuelian Group is a famous Chinese time-honored brand and Beijing time-honored brand "double time-honored brand" enterprise.

The "historical timeline" connects the development of snow lotus through objects and pictures

　　 The exhibition also exhibited the first cashmere sweater of "Xuelian" brand in new China. She has achieved a number of "zero" breakthroughs in technology, and witnessed the struggle spirit of Xuelian people in the early stage of socialist construction, who bravely shoulder heavy responsibilities and dare to innovate and make breakthroughs; At the same time, the double-layer interwoven bronze knit cashmere blanket, designed and produced by Xue Lian for important guests at home and abroad to attend the opening and closing ceremonies of the 2022 Beijing Winter Olympic Games and the Winter Paralympic Games, was also on display, giving full play to her own advantages in cashmere fashion design, fabric research and development, production and production, and reproducing the "national etiquette quality"; Antibacterial cashmere sweater is a national patent technology product obtained by Xuelian in recent years. This technology is an industry breakthrough achieved by Xuelian's technology R&D team by taking advantage of scientific and technological R&D advantages, enabling industrial technology with technological innovation, and constantly meeting consumers' demand for green and healthy products.

The first cashmere sweater of "Xuelian" brand in new China

Historical photos tell the memory of the past

　　 In the fashion activity area, the new product promotion conference of "Care for the Elderly" of Xuelian was also opened on the opening day of the exhibition. The traditional allegro performance artists dressed in Xuelian high-grade customized worsted cashmere sweaters compiled the glorious development history of Xuelian into the platform, and re performed a popular allegro show "Peking Man". The wonderful performance created a new chapter of the times, won cheers and applause from the audience, and pushed the new product promotion meeting to a climax again and again.

Allegro artist Li Xueqiang, Xuelian's "Care for the Elderly" New Product Promotion Conference Wearing a new worsted cashmere cardigan to perform the allegro work Peking Man, which attracted bursts of applause

　　 Xuelian Group has made gratifying achievements in traditional culture inheritance and new technology breakthrough through constant integrity and innovation, with outstanding craftsmanship spirit. Xuelian, with its ever improving process quality, has written a century long glorious fashion history of Chinese cashmere, demonstrated the responsibility of time-honored state-owned enterprise brands, and become a well-known brand trusted and loved by the people in the capital. On the way of fashion transformation and development, Xuelian will continue to integrate into the new development pattern of industrial linkage in the capital, so as to better meet the needs of consumers for fashion life.