Attention: Research Report On Fashion Trends Of Chinese Men'S Wear And Men'S Pants

[Professional, innovative and comfortable]

As the society moves towards diversification and the values of consumers change, Ta people no longer follow the traditional standards of success and begin to explore the true meaning of life, Choose to live a more meaningful life. People more actively go out of the city, get close to nature, and devote themselves to a colorful outdoor life. Outdoor sports are developing from a hard core niche hobby to a nationwide one. It is preliminarily estimated that the current user population of outdoor sports has exceeded 500 million. The expansion of population and market has formed a trend of blending outdoor sports with other life scenes. With the gradual recovery of the economy, consumers' demand for healthy, comfortable and quality life is also rising.

Based on the above scenarios, new consumer demand and market opportunities also appear in the business men's wear field, which can focus on busy work and have a strong interest in outdoor sports Demand and business people with sufficient consumption capacity will launch products suitable for business outdoor wear around daily travel scenes such as mountaineering, fishing and golf.

WGSN has always been paying attention to the changes in consumer lifestyle and the trend of fashion trends, and tracking people's clothing needs in outdoor scenes And changes in the way you wear. WGSN observed that current consumers are more eager for products that can bring comfort, quality, lightness and professional protective body feeling. Jiumuwang, an expert on men's trousers, has been deeply involved in the field of trousers for many years. Based on business cognition, he has a sensitive insight into the needs of consumer lifestyle changes for professional functions of outdoor sports, so he has joined forces Fashion trend expert WGSN, world extreme environment exploration With challenge expert Zhu Weiqiang, China's first golf international champion Cheng Jun, luxury fabric consultant Diego Occhino, Five experts jointly developed and launched "Jiumuwang Business Outdoor No.1 Pants" 。 Innovate the "three ultra and three anti" technological fabrics, with the functional characteristics of "ultra light, ultra elastic, ultra vapor permeable, wrinkle proof, sunscreen and light rain proof", to solve the pain points of users in the business and outdoor dual scenarios, in order to bring users a better business outdoor life experience.

Social - pluralistic change

People are in an unprecedented era. The current politics The economic and cultural situation is more diversified than ever before. The original world pattern has changed, localism is gradually rising, and more and more voices are heard.

There are many unknowns waiting for us to explore in this era. This uncertainty and curiosity about the future have triggered people's changeable emotions.

The society is moving towards pluralism, and consumers' emotions and needs are more diversified, full of variables and opportunities.

People all over the world are seizing the opportunity to make an appeal New definition of future trajectory and meaningful practical changes.

-National Intelligence Council, Global Trends 2040

Social Pluralistic Change: Over stimulation

Mark Smith, a sensory historian at the University of South Carolina, pointed out that: "The way we see, hear, taste, touch and smell may no longer be the same. Our sensory historians have studied the way people used their senses to understand and control the world in the past, and found that in the past, people's sense and perception changes were often very slow, measured in decades or centuries, rather than just weeks or months.".

One of the most obvious effects of the sensory revolution is people's attention The force duration is decreasing. In a 2019 study, global respondents said that Ta people used to watch videos for 10-30 minutes, but later found that they lost interest within a few minutes. People's attention span has dropped to 8 seconds, which is shorter than goldfish's attention span (9 seconds).

Since 2021, TikTok has replaced Google as the number of visitors The highest website has also replaced Facebook as the most popular social media field.

Over stimulation causes people's attention span to gradually shorten, which It means that in the business field, enterprises must also accelerate to keep up with the needs of consumers.

Economy - caring economy

Figure: Jesper Lindborg on Behance

In the current environment, people and enterprises have gradually realized that Huai culture is of great significance to human welfare, community and economy.

The potential of community care and caring economy still needs to be tapped, and enterprises need to deploy as soon as possible.

-Nancy Folbre, Professor of Economics, University of Massachusetts Amherst

Economy care economy:

Self care&community care

As people begin to put health first, they are always on call Culture has been boycotted, and has started to return to family, friends and community, so as to better enjoy the company of family, social happiness, community care, and get out of the city and close to nature.

Ta people are getting rid of the work culture, but that doesn't mean they haven't Ambitious, just trying to find a balance between work and life, pay more attention to self care, and take care of personal emotional health. Therefore, the concept of healing, comfort, simplicity and refinement will be accepted by more Chinese consumers.

-TikTok last user's message

Science and technology - science and technology paradox

Technology has not only changed the rules of life, but also changed people's lives.

Cooperative robots (robots that can interact with humans) and popular digital life will be increasingly developed. According to Gartner, an American consulting firm, in 2025, among the top ten retailers in the world At least two will set up robot resource organizations to manage non-human employees. The emergence of new platforms has brought hope for a more equal future. NFT and blockchain are building a new ownership economy, and wealth creation will become increasingly democratic.

But on the other hand, information plague, Internet celebrity fatigue The political relationship of global technology will drive a technological reset and accelerate the digital transformation. On the one hand, this will create a lot of opportunities, but also increase the gap. In order to build a better digital future, it is now time to press the important restart button to re develop technology.

Science and technology are like a double-edged sword. While benefiting mankind and society, It also generates unprecedented difficulties for us to ponder.

Figure: Ccatus ztt

Science and technology paradox: the web of everything

By 2020, the boundary between our real life and digital life has been Very thin. In 2024, the boundary between the two will melt into a circular existence, and the Internet will become a real network of everything across social networking and shopping.

As social media becomes more integrated into social life, people cannot avoid Land will spend more time on social platforms. The joint research conducted by the Internet Conception Center of Elon University and Pew Research Center interviewed 915 researchers and policy experts, saying that the world of "remote everything" will come in the next few years.

In the past, network diseases mainly affected those who tried AR and VR crowd. However, the future network diseases will affect the heavy Internet users who switch between different interfaces.

-Data source: World Economic Forum report:

What Happens Every Minute on the Internet in 2021

Figure: @ twishpatches_ for_ Refinery

Environment - focus on nature

In terms of environmental protection, Western consumers are far ahead, but Asia is adopting Adopt new policies and change attitudes at the same time.

Now, the new generation of consumers are challenging the disposable culture, and more and more More and more people began to pay attention to the plastic free and zero waste lifestyle. They hope to educate and empower each other through social media and local communities.

According to the big consumption data released by Jingdong, China's consumer spending in recent two years Consumers' spending on green products increased by 15% - 20% year on year, and are willing to pay a 30% premium for green products.

At this stage, China is comprehensively strengthening pollution prevention and ecological construction, Vigorously promote green development. Chinese consumers have begun to keep pace with western consumers, focus on sustainable consumption, and choose to trust environmentally friendly, green and sustainable brands. Sustainable life is being accepted and respected by more and more Chinese and global consumers.

Photo: Naja Bertolt Jensen

Environment - Concern for Nature: Coexistence Thinking

Deep ecology and superhuman design are increasingly emerging. These concepts It advocates the harmonious coexistence of human beings and nature, rather than unilateral acquisition.

Multinational governments have begun to adopt the thinking of coexistence of multiple species: the new British bill will officially recognize animals as emotional life for the first time, giving animals the same rights as human beings. The High Court of Uttarakhand, India, declared that the Ganges River and Yamuna River enjoy the same rights, obligations and responsibilities as legal persons.

Young climate activists are taking a more enjoyable approach Joyful approach makes environmental development easier to achieve and more interesting. Conscious consumerism is rising, and more and more consumers are looking for creative ways to extend the life cycle of their goods, and adopt a zero waste lifestyle to minimize the impact on the environment.

Innovators are promoting the evolution from "Anthropocene" to "Botanical Age" (a term coined by American anthropologist Natasha Myers). Organizations, governments and designers from all walks of life are paying attention to reforestation, regeneration and wilderness projects to protect the natural environment. When carrying out product innovation, regenerative design is an important way to practice the concept of coexistence.

-Data source New Natural Economy Report World Economic Forum

Figure: Olafur Eliasson

In the "Life" theme exhibition held by the Rienberger Art Museum in Switzerland The artist Olafur Eliasson introduced outdoor pool water into the exhibition hall, allowing mosquitoes to breed, aiming to "create coexistence space" for the world.

Figure: Sebastian Cox

The local regeneration design strategy of Sebastian Cox, a British designer, actively follows the laws of nature and only harvests a limited amount of wood locally.

Flexible strain

Driving factors: diversified changes, caring for the economy

In the era of multiple changes, it will become particularly important to mobilize empathy and resilience. Products and systems will need to help people improve their fitness It should be able to provide people with a sense of stability and selectivity.

*Create adaptable products and services

In a rapidly developing society, fast-paced life often gives people a sense of oppression. In this changing era, enterprises will need to accept true simplicity To create useful, desirable and adaptable products and services.

*Optimization and iteration

In this special era, simply repeating past designs and ideas will no longer be suitable for everyone, so the brand will need to be based on the current people's New requirements, optimization and iteration of design concepts and products.

Enlightenment to fashion industry: Create a functional value ecosystem dominated by lifestyle to meet people's changing needs and customs Note points. Develop a new concept strategy of practical design to further optimize and iterate products.

Protection mode

Driving factors: diversified change, concern for economy, concern for nature

As the earth's resources are increasingly exhausted, we need to adopt a more environmentally friendly way to "protect" instead of the idea of endless development for a long time Protect the earth and protect yourself.

*Environmental protection

Climate and environmental issues have led consumers to ask enterprises and governments to promote positive changes. Ecological environment first, aesthetics second, design The teacher will focus on creating products and services that concern all species and protect the earth.

*Functional protection

With the increasingly prominent environmental problems, people are increasingly worried about the future. Consumers are eager for high-performance protective materials and designs They have a sense of security, so functional materials and protective design deserve attention.

Enlightenment to fashion industry: Making design decisions based solely on aesthetics will become a thing of the past. Designers and product developers will no longer be limited to the appearance and texture of products, but will begin to assess their impact on the earth at the initial design stage. Try to create products that are environmentally friendly and can provide protection and support solutions.

Technology empowerment

Driving factor: science and technology paradox

As the barriers between the digital world and real life gradually recede, science and technology begin to provide more reliable solutions Basic comfort design continues to develop. Under such a trend, efficient new products will replace resource intensive ingredients, materials and product solutions, which are highly sought after by the market.

*Inter bank cooperation

Through the combination of powerful enterprises, we can break the boundaries of the industry, absorb the strengths of others with technology, optimize and innovate products and services, and Promote the penetration and integration between industries, so that the three-dimensional sense and advantage value of the brand can be better displayed, and also create a more three-dimensional product experience for consumers. With the further development of science and technology, the barriers between industries need to be broken, and more and more innovative work methods of cross industry collaboration emerge, so that the power of science and technology can be brought into play for the benefit of mankind.

*Augmented reality experience

Augmented reality is changing the field of digital fitting. Wal Mart acquires Zeekit, a trial wear startup, to add personalization to its product line Function. Before the acquisition, Zeekit's pilot brand data showed that the average order price (AOV) increased by 18% and returns decreased by 36%.

Enlightenment to fashion industry: The superposition of digital and reality will release the added value of product design, promotion and service. The rapid development of AI and augmented reality will enable brands to customize products and experiences. Let the team immerse in design, production, marketing and customer experience, so as to improve skills and maximize value exchange and learning.

Jiumuwang, together with fashion trend expert WGSN and world extreme environment exploration With challenge expert Zhu Weiqiang, China's first golf international champion Cheng Jun, luxury fabric consultant Diego Occhino and five industry experts, we jointly developed and launched the "Jiumuwang Business Outdoor No.1 Pants". The innovative "three ultra and three anti" technological fabric has the functional characteristics of "ultra light, ultra elastic, ultra vapor permeable, wrinkle proof, sunscreen and light rain proof".

Gap has acquired 3D fitting start-up Drapr, whose solution enables online shopping Consumers quickly create 3D images and try on the clothes they want to buy to determine whether they are suitable.

Return to essence

Driving factors: diversified changes, caring for the economy

Nowadays, more and more people are eager to heal the decompression and healthy slow life under the fast-paced and high pressure life state. They chose to return to the essence of life, focus on family life, develop self care, abandon the traditional success criteria, and reposition the focus of life.

*Close to nature

At the same time, consumers relieve pressure and seek peace between work and life by escaping from the city and enjoying outdoor time close to nature Heng.

*Multiple outdoor

In terms of outdoor life, a variety of niche sports and camping lifestyles have sprung up. The exquisite camping is more popular with consumers Quantification and diversification trend. According to the data of iMedia Consulting, it is expected that the core market size of China's camping economy will rise to 248.32 billion yuan in 2025, and the driven market size will reach 1440.28 billion yuan.

Enlightenment to fashion industry: With the change of consumers' lifestyle, they begin to return to life itself. The design that can relieve pressure and improve the connection between comfort and nature deserves attention. The design concept of simplicity, ease, comfort and refinement will be accepted by more people.

Figure: niko and

niko and ... The cooperation series created together with U.S Inspired by the flying fishing outdoor activities, the series takes fish every year as the theme, hoping to awaken everyone's passion for life from the perspective of clothing through classic outdoor elements and the concept of returning to nature, and convey outdoor aesthetic concepts to consumers who love clothing.

Figure: WGSN trend chart

WGSN trend chart shows that from 2018 to 2022, innovation market The outdoor life penetration rate of mass market and conservative market fluctuates seasonally, and the penetration rate of mass market and conservative market is relatively higher.

2024 Chinese men's wear

Business outdoor wind trend

Trend wind direction: The economy of China and even the world is gradually recovering Our economy has shown strong resilience in the past three years. According to the data of the National Bureau of Statistics, in the first three quarters of 2022, the per capita disposable income of Chinese residents grew by 5.3% in nominal terms over the same period last year. In the 2023 McKinsey China Consumer Report: The Age of Resilience, it was pointed out that China's middle class continues to grow in double-digit growth, and Ta people are powerful promoters of the consumer market.

Hurun Research Institute released the 2023 Hurun Top Brand Trend Report for China's High Net Worth People, which shows that the scale of China's high-end consumer market has reached 1.65 trillion yuan, and Ta people are willing to pay for high-quality professional products, making great contributions to China's economy.

WGSN pointed out when studying Chinese consumers that Chinese local enterprises are winning the market, and Chinese consumers choose local brands mainly because of their recognition of their quality and innovation. At the moment of economic recovery and consumption power growth, WGSN observed that the global men's wear market is showing a steady growth trend. According to Statista data, it is estimated that by 2025, the global market value of men's clothing will reach 740.76 billion dollars.

WGSN tracks to the high-end market through Trend Curve+data The business and business casual men's clothing items are becoming more and more popular. People hope to show their professionalism through more professional clothing, so as to get a better job. Men's suits, comfortable casual trousers and other items are on the rise.

Data source: WGSN Trend Curve+

In addition, with the development of consumer values and lifestyles With the change of the age of love, outdoor life is developing at an irresistible speed. According to Tmall: 2022 Sports Outdoor Private Domain Trend Insight Report, it is estimated that the market size of sports outdoor products in China will reach about 599 billion yuan by 2025.

Unlike foreign hard core outdoor, Chinese consumers prefer diversified light outdoor life #Outdoor The number of terms searched reached 2.17 billion. According to Mafengwo data, "getting close to nature", "being interested in social intercourse" and "relaxing" are the top three interests of young people in outdoor sports. The core demands of Chinese men's outdoor life are: Business networking, family travel Gather with friends, take photos, and heal the body and mind Etc.

In addition, the rise of various niche outdoor sports in China has also made consumers have a more diversified demand for outdoor clothing. These are new potential markets for business men's clothing aimed at the middle and high-end market. They can focus on business people who are busy with work, have certain consumption ability and have strong demand for outdoor sports, focusing on mountaineering, fishing Golf and other daily travel scenes, launched products suitable for business outdoor scenes, catering to the trend of Chinese men's business outdoor style.

It can learn from Lululemon's popular ABC trousers series. They are light, thin, comfortable and can be worn for commuting. The proportion of male consumers has also increased significantly, and the brand's net recommendation value of male customers (an analysis indicator of customer loyalty) is also higher than that of female customers. It can be seen that male consumers have better loyalty to professional and high-quality brands and products. Jiumuwang, who has focused on men's trousers for 34 years, also found this trend of men's clothing, so he developed it together with WGSN and other experts "Jiumuwang Business Outdoor No.1 Pants" 。

Data source: WGSN Trend Curve+

Business outdoor men's clothing

Key shapes

In recent years, the trend of functional outdoor is obvious. High end outdoor sports brand men's trousers have begun to be favored by mainstream business people, and fashion brands have also been promoted Out light outdoor series goods. In business outdoor occasions, men need to wear pants that are appropriate, fashionable, professional, and suitable for outdoor sports. In response to these needs, Jiumuwang, based on men's pants, has created "Jiumuwang Business Outdoor No.1 Pants" It is not only comfortable and durable, but also has the performance of "three super and three prevention" to meet the needs of men in business outdoor occasions.

In many outdoor scenes, golf needs attention. China's golf industry is growing rapidly, and its market size is also growing expand. According to the analysis of the report "Research on China's Golf Industry Market Status and Development Trend Forecast 2023-2029" released by the online market research website, the market size of China's golf industry in 2020 will be 1.35 billion yuan, and by 2025, the market size may reach 1.72 billion yuan, with an estimated growth rate of about 27%. In addition, according to the incomplete statistics of the China Fishing Association, there are about 140 million people fishing in China at present, of which the middle-aged and young people aged 25 to 44 account for 46%, and have become the main force of fishing.

Social sports player | pragmatist | lifestyle expert

Social sports players

Key items | Key Items 2024

Comfortable and breathable, easy to move, suitable for business, outdoor and other occasions The functional casual pants worn by Jing deserve attention and can be referred to "Jiumuwang Business Outdoor No.1 Pants" It is made of high elastic fabric, which has the characteristics of moisture absorption, quick drying and cool touch, and the sun protection index can reach UPF50+, which can block 95% of the ultraviolet rays, providing good protection for the wearer in outdoor business occasions. The ball Tee exclusive jack is set up in details, and the anti slip function in the waist is specially designed for the swing action, so that the clothes and trousers will not deviate during the swing. It is not only more professional in appearance, but also more streamlined and stylish in wearing.

These casual pants can be combined with the slim polo shirt To show the image of professional sports players. Half zip pullovers, knitted or down vests can provide better thermal insulation for the wearer. You can also try bright colors to create a more eye-catching look.

In addition, pay attention to the softness and elasticity of the material to ensure Consumers are free to enjoy sports and leisure time.

Figure: Joeone

Pragmatist

Key items | Key Items 2024

With the diversification of outdoor life, consumers' functional requirements for outdoor products are increasing day by day. The design based on aesthetics alone is not enough to meet them, and practical design is also very important. For outdoor adventure activities such as mountaineering and hiking, portable high-performance protective items should be launched, such as light outdoor jacket, two pants, etc.

It is made of lightweight and wear-resistant environment-friendly nylon, which is suitable for human body The learned shape structure integrates environmental protection materials and weatherproof functions into the design.

The design of the super large pocket makes the clothes can be easily put into the bag after being folded, which is more portable and easy to carry.

Through modular design, removable parts, responsible recycling Plan to create practical and sustainable products.

Figure: Joeone | KOLONSPORT

Figure: EA7 | BOSS

Figure: MAMMUT | Prada

A lifestyle expert

Key items | Key Items 2024

Chinese outdoor style clothing mainly presents light outdoor characteristics Compared with the hard core outdoor in Europe and the United States, domestic consumers pay more attention to the social, entertainment and work attributes of outdoor scenes, and pay more attention to exquisite and elegant styling, which is conducive to film production and personality.

The key to lifestyle styling pieces is to integrate outdoor functionality The elements are integrated into the traditional business men's wear pieces, and layered to show the charm of mix and match.

In terms of selection, formal style items such as suit collar overcoat, windbreaker and suit pants are indispensable for layering, while stand collar coat is easy to show unique personality.

Paper tactile fabrics, waxed coatings, environmentally friendly nylon, and The combination of functional wind proof and waterproof technology fabrics and formal style pieces is the finishing touch, which keeps the wearer elegant and takes into account the outdoor functional needs.

Figure: Joeone

Key fabrics

Technical performance:

For example, Jiumuwang's "three super and three defense" technology fabric adopts high elastic technology Yarn, the fabric is naturally crease resistant and easy to care, with UPF50+sun protection index, which can withstand over 95% ultraviolet rays, and the use of Japan's waterproof technology makes it form an innovative protective film on the surface of the fabric, which can still keep dry and comfortable in rainy days. While taking these functions into account, it also achieves ultra light, ultra elastic and ultra permeable, providing a better wearing experience for business outdoor clothing.

Functional wool:

Use natural wool to keep warm and breathable, and inject wind proof Water performance, such as WOOLMARK's optim patented fiber elastic technology. Comfortable texture and protective function make this kind of fabric especially suitable for creating high-quality outdoor pieces.

Safe and strong:

Strong structure brings durable security, especially for lasting and multi life Design in cycles. The theme of strength and durability continues to this season, and UHMWPE special yarn is updated with more simple processing technology and texture surface.

Premium matte:

The matte surface gives the fabric a sophisticated texture, especially suitable for Japanese A must-have item. The matt effect of material surface is treated with environmental protection dyeing technology. This kind of fabric is combined with modular and functional design, which is suitable for creating gender inclusive business clothes.

Paper effect:

Develop lightweight surfaces with functional characteristics and natural fold texture Materials. The paper tactile fabric and surface are suitable for lightweight and portable items, catering to the fashion trend of light outdoor.

Workmanship&Details

Triangle crotch three-dimensional cutting:

Compared with the traditional pants, this kind of serial design has more space, because The crotch and hip space is more three-dimensional, flexible and comfortable, so it is more friendly to male consumers and more comfortable to wear. However, due to the complex process, it is generally only found in sweatpants, which can be referred to "Jiumuwang Business Outdoor No.1 Pants" The design details of have been used to upgrade the basic model and optimize the wearing experience.

Soft pressing process:

The soft pressing process has the advantages of smoothness, softness and insensitivity. Put the coat The commonly used large-area soft pressing glue process is used for pants. By covering the seams of pants with smooth surface soft pressing glue, the discomfort caused by leg grinding of the seam during movement can be avoided. At the same time, after 1000 times of testing, the elasticity and softness of the soft pressing glue are consistent with the fabric, which solves the uncomfortable pain points of traditional pressing glue.

Adjustable details:

Different accessories such as zipper, drawcord, velcro, buckle and mountaineering buckle are used to adjust the size of clothes or add more functions While giving full play to its functions, it can also be used as functional decoration to add color to the single product.

Figure: Joeone | ARC'TERYX

Figure: Lululemon | Sacai