The 26Th Humen Garment Fair Ended Successfully!

On March 26, the 26th China (Humen) International Garment Fair and 2023 Great Bay Area (Humen) Fashion Week (hereinafter referred to as "the Fair"), which lasted for five days, ended in Humen Beautiful curtain call. This trade fair is the first trade fair in Humen in the post epidemic era. The exhibition aims to promote the high-quality development of Humen's clothing industry, and takes the form of combining online and offline, taking the lead in sounding the charge of Humen's clothing industry. During the five-day trade fair, it presents a series of themed activities such as original design, new product release, trade docking and consumption promotion, While demonstrating the strength of Humen clothing and the fashion charm of the clothing fair, it will boost the confidence of the industry and help the development of the industry.

Build a business docking platform

Ignite new cross-border business opportunities in Humen

Building the world The goal of building a new fashion highland in the Bay Area and a leading area of the clothing industry cluster at the level of "-" needs the participation and integration of resources from all walks of life. Building a business docking platform to attract foreign capital to participate in the construction is one of the goals of this fair.

Since 2020, due to external influence, it is impossible to invite overseas merchants. Humen this year Service trade fair Restarting the invitation of foreign businessmen, organizing an international procurement group composed of more than 60 overseas purchasers from nearly 40 countries, such as Russia, India, Egypt, Turkey, etc., and connecting with more than 100 garment suppliers in Humen, involving the purchase demand list of Pakistan's clothing e-commerce platform, Russia's designer Team OEM cooperation, long-term cooperation with clothing accessories suppliers of India Garment and Textile Import and Export Corporation, etc., both sides are highly complementary. A number of overseas clothing purchasers have reached preliminary cooperation intentions with Humen clothing suppliers, and have made an appointment to visit the production base of Humen clothing suppliers in the next few days to follow up and discuss the specific cooperation details of the next step. The docking of overseas commerce and trade during the CIFTIS successfully built a commerce and trade docking platform and ignited new cross-border business opportunities in Humen.

At the same time, domestic merchants are also invited to the Fair. In addition to the province, the leaders of garment industry associations, chambers of commerce and well-known enterprises from Anhui, Sichuan, Henan, Hubei, Shandong, Jiangsu, Jiangxi, Shanxi and other provinces were specially invited to participate in the conference, so as to promote exchanges, cooperation and trade docking between exhibitors and domestic merchants.

Digital and scientific transformation

Gorgeous upgrade of the trade fair

This trade fair fully demonstrated the integration of clothing industry and technology. Enable the launch of cloud exhibition with live broadcast, VR, 5G and other technologies, realize the cloud exhibition of exhibitors and the cloud shopping of buyers, and promote the development of the trade fair towards digitalization, science and technology, and fashion.

During the trade fair, live broadcast of pictures, live video, tweet sharing and VR exhibition viewing will be carried out for all major activities, so that visitors can book tickets and watch exhibitions without leaving their homes.

More scientific and technological elements have also been integrated into this trade fair. For example, the AI generation pattern digital inkjet printing T-shirt technology displayed on the "China Fashion Printing Creative Boutique Exhibition" of the sixth landing in Humen Clothing Fair is a technology that is expressed in words, and automatically generates digital images through big data analysis. Designers can generate a picture in 10 seconds after inputting the image and text effects they want to produce to AI, This is exactly the model of technology and fashion integration and innovation.

It is particularly worth mentioning that this year, a "science and technology feast" was specially created. It was the first time to hold a fashionable UAV, with hundreds of unmanned aircrafts The formation formed by the aircraft "moved" the stage of Humen Fashion Show into the air, fully integrating the elements of Humen, such as Humen cigarette sales, Humen Bridge, Humen clothing, Humen clothing trade fair, Dawan District Fashion Week, Humen clothing brands and other elements of Humen, constantly changing the formation and presenting in turn. This innovative measure has attracted the attention of the whole city, the hot discussion in the industry, and the high praise In just one hour, the video playback volume of human-computer fashion show reached 60000, and now it has exceeded 200000.

The encounter of fashion and technology, the collision of light, shadow and art, and the UAV fashion show make the city card of Humen Fashion New Highland more loud.

New Fashion Highland in the Bay Area

Highlight new vitality

On the first day of the clothing trade fair, YISHION/Pure 2023 Spring/Summer Fashion Trend Release opened the fashion show of this clothing trade fair with a feast of interaction between the source of fashion and design inspiration. At the same time, various and wonderful fashion conferences brought audience audio-visual enjoyment, and pushed the clothing products with Humen style and Humen vitality to the whole country and even the world.

As a well-known fashion release platform in China, in addition to local enterprises and fashion design, the Fair also brought together representative fashion brands and fashion designers in China, Huang Gang, one of China's top ten fashion designers The best men's wear designer China's top ten designer Huang Guangchen and the designer Li Moyan, who mainly focuses on the national marrow new fashion high-end customized brand, both made a strong appearance at the trade fair with the latest masterpiece, showing the completion of China's traditional culture and fashion trend Beauty collision; Shanghai "Shejie", Zhejiang "Feimoxi", Shenzhen "Simanfen", Guangzhou "Nuomanqi" and other well-known garment enterprises and institutions from other places also came to the exhibition with their own clothing brands and projects, covering men's clothing, women's clothing, children's clothing, casual clothing, fashion brands, wedding gowns and other clothing categories. The "clothing trade fair" continued to play the role of a showcase for domestic clothing strength.

In addition, in addition to the traditional "Humen Cup" international youth design（ Women's wear ）In addition to the final of the competition, this "clothing fair" also introduced the "Waska" 2023 China Maternity and Infant Industry (Humen) Wisdom Summit, 2023 China Textile and Clothing Cooperation and Development Summit, China International University Color Design Competition Award Ceremony and Textile and Clothing Fashion Innovation Design Forum, and POP Fashion Trend Lecture—— Yuejie Spring Summer Fashion Theme Trend Fashion Color Release, the 30th New Silk Road China Model Contest National Finals, New Silk Road Children's Fashion Week and KIDS WORLD Children's Carnival and other activities.

These influential and representative fashion activities in the industry Clothing brand The participation of fashion designers will further demonstrate the extraordinary charm of Humen clothing, introduce new fashion trends in Humen, highlight new advantages of famous clothing towns, accelerate the integration of fashion industry in the Bay Area, and promote Humen to build a new fashion highland in the Bay Area.

Promote consumption expansion and quality improvement

Create an innovative consumer market and consumption momentum

Consumption is the most important factor in production End goal and motivation. From the report of the 20th National Congress of the Communist Party of China, to the Central Economic Work Conference, the State Council meeting, and to the government work reports in many places, "promoting consumption" is the "key word" of the current economic work.

In order to promote the expansion and quality improvement of Humen's consumption, during this year's trade fair, Humen also invested more than 500000 yuan. Through the "Tesco Humen" small program, Humen distributed general consumption vouchers, special consumption vouchers for trade fair, and offline distribution of consumption vouchers at the market fair, and jointly promoted consumption through three major efforts: exhibition linkage, business circle linkage, and online publicity linkage, There are also regular free shuttle buses for the exhibition to facilitate citizens to watch shows, watch exhibitions and buy clothes at the "China International Trade Fair", and two special lines for clothing industry tours are set up, which not only enable citizens to enjoy the consumption benefits of eating, drinking, playing and Tesco, but also effectively drive the consumption of surrounding hotels, catering, clothing, tourism, entertainment and so on to continue to rise. Through these measures, people in Humen Town and other towns and streets in Dongguan will be attracted to consume and shop in Humen, further activating the Humen consumer market.