Taipingniao Financial Announcement: Net Profit Is Expected To Decrease By Nearly 70% In The First Half Of The Year

Recently, Ningbo taipingniao Fashion Clothing Co., Ltd. released the announcement of the half year performance reduction in 2022. It is estimated that the net profit attributable to shareholders of Listed Companies in the first half of the year will be about 133 million yuan, a decrease of 278 million yuan compared with the same period in 2021, with a year-on-year decrease of about 68%.

It is estimated that in the half year of 2022, the net profit after deducting non recurring profit and loss attributable to shareholders of listed companies will be about 0.05 billion yuan, which is expected to decrease by 286 million yuan or 98% compared with the same period of last year.

As for the reasons for the expected decrease in performance, taipingniao said that due to the adverse factors such as the new crown epidemic in China, the retail performance was poor in the first half of the year, and the retail sales declined year on year, resulting in a corresponding decrease in the operating revenue and gross profit of sales. In addition, the company's Direct stores rent, employee compensation and other fixed expenses are relatively large, and the decline in retail performance leads to a large decline in the company's non net profit deduction.

Previously released 2022 In the first quarter report, taipingniao Operating revenue was 2.464 billion yuan, down 7.74% from the same period last year; The net profit attributable to shareholders of listed companies was 190 million, down 6.44% year on year. It can be seen that the decline in the first half of the year is closely related to the second quarter's revenue.

With the decline of offline sales and high store costs, fashion brands are still facing greater market pressure. However, in the tide of national tide and domestic goods fever, once the market environment warms up, the brand still has more room for growth.